Ad Watchers: What Evidence Do You Need to Support Health Claims?
October 27, 2021
Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health claims, that reasonable basis has to be competent and reliable scientific evidence, or CARSE. This means that the results of any study done should reflect how the product will work in practice.
Tune in to the final episode of Ad Watchers Season One to hear hosts Hal Hodes and La Toya Sutton break down what this evidence should really look like in practice.
Latest Podcasts
Ad Watchers: A Chat with ICAS - What Are Ad Law’s Global Hot Topics?
Making Sense of AI Governance
Protecting Child Influencers
Ad Watchers: AI is Everywhere - What about advertising?
For this episode of Ad Watchers, Eric and Annie tackle artificial intelligence (AI), a term on the minds of businesses and on the radar of the National Advertising Division (NAD). In this episode, our hosts are joined by guest Ken Crutchfield to discuss AI’s potential impact on advertising.