Ad Watchers: What Evidence Do You Need to Support Health Claims?
October 27, 2021
Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health claims, that reasonable basis has to be competent and reliable scientific evidence, or CARSE. This means that the results of any study done should reflect how the product will work in practice.
Tune in to the final episode of Ad Watchers Season One to hear hosts Hal Hodes and La Toya Sutton break down what this evidence should really look like in practice.
Introducing Privacy Abbreviated: Meet the Hosts
BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and...
Ad Watchers: What Should You Consider Before Making Cosmetics Claims?
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and take care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most...
Ad Watchers: What Does it Take To Get Consumer Perception Surveys Right?
In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer perception surveys, such as whether it has an appropriate universe and a representative sample, how to determine if you have a well-designed questionnaire, and how to use these surveys effectively at NAD.
Ad Watchers: How Can You Avoid the Grey Areas of Green Claims?
In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing...