Ad Watchers: How Do We Step into the Shoes of the Consumer?

July 21, 2021

 

When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language is presented can all impact the implied messages that consumers take away. In general, advertisers are required to have a reasonable basis for all messages conveyed, whether express or implied – that’s the easy part. But figuring out what message(s) are conveyed in their advertising – and therefore what messages need to be substantiated – can be hard.

In this month’s episode of Ad Watchers, Hal and La Toya walk listeners through National Advertising Division (NAD)’s process when deciding what messages are reasonably conveyed by an ad under review. They were also joined by Professor Margaret C. Campbell of UC Riverside to provide a deeper understanding of how consumers take in and understand advertising messages. Listen now!

Latest Podcasts

Podcast

The Future of EU-U.S. Data Transfers

On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presidential Executive...

Listen to the Podcast
Podcast

Ad Watchers: Where is the Line Between Ethical Design and Dark Patterns?

Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transparent can be complicated, intentionally or unintentionally, in ways that impair consumer choice. These are examples of dark patterns. Unfortunately,...

Listen to the Podcast
Podcast

The Metaverse Will Blur the Lines Between Physical and Online Privacy

On this episode of Privacy Abbreviated, hosts Dona and Catherine are joined by Tracy Shapiro, a privacy expert, and partner at Wilson, Sonsini, Goodrich, & Rosati. Together, they discuss the many questions related to how virtual reality will force privacy standards to evolve in the coming years. Though no one has concrete answers yet, Tracy offers her predictions on...

Listen to the Podcast
Podcast

Ad Watchers: How is Direct Selling Advertising Different?

Ad Watchers hosts are joined by Direct Selling Self-Regulatory Council Vice President, Peter Marinello, who shares with listeners how DSSRC has worked to support the direct selling industry. Listen now to understand self-regulation's impact on the market and what to expect during a direct selling self-regulatory case.

Listen to the Podcast