Ad Watchers: Revisiting the Best Podcast Episode Ever: What is Puffery?

August 17, 2022


When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis?

For the fifth episode of season two, hosts Eric Unis and Annie Ugurlayan reintroduce a fan favorite episode from season one. This is the episode where Eric made his Ad Watchers debut as a guest judge to discuss puffery, an exaggerated, blustering, or boastful statement that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis?

In this episode, join Eric as he judges the Puffery Battle Royale: A competitive game where each Ad Watchers host presents cases that illustrate various types of puffery based on what they think epitomizes that type of puffery. For each round Eric helps the audience understand how NAD may approach that form of puffery.

Latest Podcasts

Podcast

Ad Watchers: How is Direct Selling Advertising Different?

Ad Watchers hosts are joined by Direct Selling Self-Regulatory Council Vice President, Peter Marinello, who shares with listeners how DSSRC has worked to support the direct selling industry. Listen now to understand self-regulation's impact on the market and what to expect during a direct selling self-regulatory case.

Listen to the Podcast
Podcast

The Good, the Bad, and the Grey of Targeted Advertising

As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet?
In this episode of Privacy Abbreviated hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything Ben Shapiro. Together, they discuss how small and medium businesses (SMBs) should use targeted advertising without...

Listen to the Podcast
Podcast

Ad Watchers: Revisiting the Best Podcast Episode Ever: What is Puffery?

When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a...

Listen to the Podcast
Podcast

Ad Watchers: How Should You Present Scientific Evidence to Support Your Ad Claims?

Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different...

Listen to the Podcast