Ad Watchers: The Best Podcast Episode Ever: What is Puffery?

August 18, 2021

AdWatchers_WebsiteTitle_Ep5

 

When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis? In this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the questions they ask to determine whether or not a statement is puffery. Later in the episode, they are joined by their colleague Eric Unis to judge the Battle Royale of Puffery: each host presents cases that illustrate various types of this practice. Tune in to hear which of our hosts has the best examples of puffery in the universe!

Latest Podcasts

Podcast

Cross Border Privacy Rules Goes Global: A Deep Dive on CBPRs

Privacy professionals are faced with what seems like a never-ending, sometimes overwhelming stream of new privacy laws and regulations, both here in the U.S. and abroad. In this episode of Priv, host Dona Fraser is joined by Victoria Akosile, Deputy Director of BBB National Programs Privacy Initiatives to take you from APEC to global CBPRs, explaining all of the acronyms in...

Listen to the Podcast
Podcast

The Evolution of Advertising in the Children’s Space

In 1974 the Children’s Advertising Review Unit (CARU) was established to protect children under age 13 from deceptive or inappropriate advertising. Over the years, CARU expanded to address new media platforms, new advertising techniques, and to ensure that children’s data is collected and handled responsibly online. Join us to discuss how advertising has changed, identify CARU’s...

Listen to the Podcast
Podcast

Ad Watchers: Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?

In this episode of Ad Watchers, our hosts address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions, including recent NAD cases reflecting updates to the FTC’s Endorsement Guides as well as the good, the bad, and the gray in advertising using consumer reviews.

Listen to the Podcast
Podcast

Consumer Privacy in Telehealth: An Interview with the ATA

In this episode of Priv, Dona Fraser is joined by Kyle Zebley from the American Telemedicine Association (ATA) to get a check-up on consumer health data privacy in the telehealth industry. From HIPAA to the pandemic to Dobbs to a hodge podge of new state-level privacy laws, Dona and Kyle discuss the companies navigating this complex terrain, how the world of telehealth has changed,...

Listen to the Podcast