Ad Watchers: The Best Podcast Episode Ever: What is Puffery?

August 18, 2021

AdWatchers_WebsiteTitle_Ep5

 

When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis? In this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the questions they ask to determine whether or not a statement is puffery. Later in the episode, they are joined by their colleague Eric Unis to judge the Battle Royale of Puffery: each host presents cases that illustrate various types of this practice. Tune in to hear which of our hosts has the best examples of puffery in the universe!

Latest Podcasts

Podcast

Protecting Child Influencers

In this episode of In the Sandbox with CARU, host Rukiya Bonner is joined by team pocket.watch to discuss the business of child influencers, breaking down state laws, the role of a parent in the business, and special considerations for working with a young creator. 
Listen to the Podcast
Podcast

Ad Watchers: AI is Everywhere - What about advertising?

For this episode of Ad Watchers, Eric and Annie tackle artificial intelligence (AI), a term on the minds of businesses and on the radar of the National Advertising Division (NAD). In this episode, our hosts are joined by guest Ken Crutchfield to discuss AI’s potential impact on advertising.

Listen to the Podcast
Podcast

Likely to be Accessed: Do You Know Who Your Users Are?

Join us for this episode of Priv, where Dona Fraser is joined by Phyllis Marcus to discuss the broad operational, financial, and logistical impacts and challenges of trying to protect both children and teens online under the same laws and regulations. 

Listen to the Podcast
Podcast

Ad Watchers: Clear and Conspicuous Disclosures: Can You Read the Fine Print?

From small fonts to fast talking and distracting music, our hosts revisit this common issue area in advertising law, discuss what it takes for a disclosure to be considered clear and conspicuous, and share some lessons learned from a series of advertisements, both print and in TV commercials, that didn’t quite meet the clear and conspicuous standard. 

Listen to the Podcast