Ad Watchers: AI is Everywhere - What about advertising?
August 7, 2024
For this episode of Ad Watchers, our hosts Eric Unis and Annie Ugurlayan tackle artificial intelligence (AI), a term on the minds of most businesses these days and on the radar of the National Advertising Division (NAD). In this episode, our hosts are joined by guest Ken Crutchfield from Wolters Kluwer Legal & Regulatory U.S. to discuss AI’s potential impact on advertising.
This episode provides listeners with a comprehensive overview on the types of AI, what to know about how it works, and where advertisers may want to tread lightly.
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Additional Resources
A Balanced Way to Approach the Impact of AI
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Key Takeaways
- [03:00] Clear disclosures are crucial when using AI in advertising to avoid misleading claims and copyright infringement
- [11:36] Validation of AI-generated content through trusted sources is essential to ensure accuracy and reliability.
- [15:07] Regulating AI poses challenges, and laws may vary internationally, requiring careful consideration of legal requirements.
- [21:39] Courts are encountering AI-related cases, and the use of AI in legal proceedings is a topic of discussion.
- [24:01] The conversation around AI in advertising and the law is ongoing, and further exploration of its implications is necessary.
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