Ad Watchers: When Are Advertisers Responsible for Consumer Ratings and Reviews?
September 22, 2021
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service's reviews and ratings. Since consumers trust what other consumers have to say, brands want to leverage these voices—but are they responsible for them? In this episode, Hal and La Toya explore endorsements and testimonials, as well as the broader category of the implementation of user-generated content in advertising. Listen in to learn about the lines between user-generated content versus testimonials versus endorsements.
Latest Podcasts
Making Sense of AI Governance
Protecting Child Influencers
Ad Watchers: AI is Everywhere - What about advertising?
For this episode of Ad Watchers, Eric and Annie tackle artificial intelligence (AI), a term on the minds of businesses and on the radar of the National Advertising Division (NAD). In this episode, our hosts are joined by guest Ken Crutchfield to discuss AI’s potential impact on advertising.
Likely to be Accessed: Do You Know Who Your Users Are?
Join us for this episode of Priv, where Dona Fraser is joined by Phyllis Marcus to discuss the broad operational, financial, and logistical impacts and challenges of trying to protect both children and teens online under the same laws and regulations.