Ad Watchers: When Are Advertisers Responsible for Consumer Ratings and Reviews?
September 22, 2021
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service's reviews and ratings. Since consumers trust what other consumers have to say, brands want to leverage these voices—but are they responsible for them? In this episode, Hal and La Toya explore endorsements and testimonials, as well as the broader category of the implementation of user-generated content in advertising. Listen in to learn about the lines between user-generated content versus testimonials versus endorsements.
Privacy for Start-Ups
With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.
The Government Purchase of Private Data
In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.
Ad Watchers: What is the appeal of an appeal? Getting to Know NARB
In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self-regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases.
Filling Privacy Gaps with Soft Law Solutions
In this episode of Privacy Abbreviated, our hosts are joined by the Future of Privacy Forum’s Jameson Spivack to discuss how industry-developed standards and best practices can guide policymaking allowing hard law to adopt the lessons learned from soft law.