With Great Power Comes Great Responsibility

April 21, 2021

In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an empathic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of a self-regulatory initiative. Tune in to hear them discuss the problems in the marketplace that led to the creation of each of their programs, how their programs work, and what they think the future of independent industry self-regulation will look like.

  • Laura Brett, Vice President, National Advertising Division
  • Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative
  • Dona Fraser, Senior Vice President, Privacy Initiatives
  • Peter Marinello, Vice President, Direct Selling Self-Regulatory Council
  • Moderator: Mary Engle, Executive Vice President, Policy

 

Latest Podcasts

Podcast

Introducing Privacy Abbreviated: Meet the Hosts

BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and...

Listen to the Podcast
Podcast

Ad Watchers: What Should You Consider Before Making Cosmetics Claims?

The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and take care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most...

Listen to the Podcast
Podcast

Ad Watchers: What Does it Take To Get Consumer Perception Surveys Right?

In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer perception surveys, such as whether it has an appropriate universe and a representative sample, how to determine if you have a well-designed questionnaire, and how to use these surveys effectively at NAD.

Listen to the Podcast
Podcast

Ad Watchers: How Can You Avoid the Grey Areas of Green Claims?

In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing...

Listen to the Podcast