With Great Power Comes Great Responsibility
April 21, 2021
In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an empathic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of a self-regulatory initiative. Tune in to hear them discuss the problems in the marketplace that led to the creation of each of their programs, how their programs work, and what they think the future of independent industry self-regulation will look like.
- Laura Brett, Vice President, National Advertising Division
- Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative
- Dona Fraser, Senior Vice President, Privacy Initiatives
- Peter Marinello, Vice President, Direct Selling Self-Regulatory Council
- Moderator: Mary Engle, Executive Vice President, Policy
Ad Watchers: How is Direct Selling Advertising Different?
Ad Watchers hosts are joined by Direct Selling Self-Regulatory Council Vice President, Peter Marinello, who shares with listeners how DSSRC has worked to support the direct selling industry. Listen now to understand self-regulation's impact on the market and what to expect during a direct selling self-regulatory case.
The Good, the Bad, and the Grey of Targeted Advertising
As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet?
In this episode of Privacy Abbreviated hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything Ben Shapiro. Together, they discuss how small and medium businesses (SMBs) should use targeted advertising without...
Ad Watchers: Revisiting the Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a...
Ad Watchers: How Should You Present Scientific Evidence to Support Your Ad Claims?
Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different...