What Do CARU’s Revised Guidelines Mean for Advertisers?
September 15, 2021
In this episode of the Accountability Studio, Mary Engle, Executive Vice President of Policy at BBB National Programs and Mamie Kresses, Vice President of CARU talk through the most significant revisions to the guidelines and explain what these changes mean for advertisers. Tune in to learn how advertisers can help shrink the gap between a child’s needs online and the safeguards in place to protect them.
Introducing Privacy Abbreviated: Meet the Hosts
BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and...
Ad Watchers: What Should You Consider Before Making Cosmetics Claims?
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and take care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most...
Ad Watchers: What Does it Take To Get Consumer Perception Surveys Right?
In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer perception surveys, such as whether it has an appropriate universe and a representative sample, how to determine if you have a well-designed questionnaire, and how to use these surveys effectively at NAD.
Ad Watchers: How Can You Avoid the Grey Areas of Green Claims?
In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing...