BBB National Programs Podcasts

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  • 7/10/2024 - Ad Watchers: Clear and Conspicuous Disclosures: Can You Read the Fine Print?

    From small fonts to fast talking and distracting music, our hosts revisit this common issue area in advertising law, discuss what it takes for a disclosure to be considered clear and conspicuous, and share some lessons learned from a series of advertisements, both print and in TV commercials, that didn’t quite meet the clear and conspicuous standard. 

  • 6/20/2024 - Breaking Down AdTech: Cookies and Pixels and SDKs, Oh My!

    This episode of Priv breaks down the most talked about issues in the adtech space, including the impact of the death of the cookie, the focus of regulators on the newest kid on the block - the pixel, lessons learned from recent SDK legal cases, what all of this looks like for children and teens, and what the legislative and regulatory road ahead looks like.

  • 6/05/2024 - Ad Watchers: The best subject in advertising law: Is it puffery?

    For this episode of Ad Watchers, join us for Eric’s favorite ad law topic: puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis?

  • 5/15/2024 - Cross Border Privacy Rules Goes Global: A Deep Dive on CBPRs

    Privacy professionals are faced with what seems like a never-ending, sometimes overwhelming stream of new privacy laws and regulations, both here in the U.S. and abroad. In this episode of Priv, host Dona Fraser is joined by Victoria Akosile, Deputy Director of BBB National Programs Privacy Initiatives to take you from APEC to global CBPRs, explaining all of the acronyms in between. 

  • 5/14/2024 - The Evolution of Advertising in the Children’s Space

    In 1974 the Children’s Advertising Review Unit (CARU) was established to protect children under age 13 from deceptive or inappropriate advertising. Over the years, CARU expanded to address new media platforms, new advertising techniques, and to ensure that children’s data is collected and handled responsibly online. Join us to discuss how advertising has changed, identify CARU’s impactful guidelines, and explain CARU’s role in helping ensure that as technology has changed, children remain protected.

  • 5/08/2024 - Ad Watchers: Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?

    In this episode of Ad Watchers, our hosts address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions, including recent NAD cases reflecting updates to the FTC’s Endorsement Guides as well as the good, the bad, and the gray in advertising using consumer reviews.

  • 4/23/2024 - Consumer Privacy in Telehealth: An Interview with the ATA

    In this episode of Priv, Dona Fraser is joined by Kyle Zebley from the American Telemedicine Association (ATA) to get a check-up on consumer health data privacy in the telehealth industry. From HIPAA to the pandemic to Dobbs to a hodge podge of new state-level privacy laws, Dona and Kyle discuss the companies navigating this complex terrain, how the world of telehealth has changed, and of course, a look at the Priv crystal ball. 

  • 4/03/2024 - Ad Watchers: Endorsements & Testimonials - So What’s New?

    In this episode of Ad Watchers, our hosts discuss recent cases before the National Advertising Division (NAD) that demonstrate issues outlined in the FTC’s updated Endorsement Guides and outline the best practices you should follow to stay off the radar of the FTC and NAD.

  • 3/27/2024 - The COPPA Rule: Proposed Changes, the Impact, & the Magic 8-Ball

    Priv host Dona Fraser is joined by SIIA Vice President, Education & Children’s Policy, Sara Kloek, and CARU Director, Rukiya Bonner, to discuss the COPPA Rule review and how we got here, what the proposed changes mean, the potential impacts of these changes for businesses and Safe Harbors, as well as some predictions on the road ahead.
  • 10/25/2023 - Privacy for Start-Ups

    With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.

    • 9/27/2023 - The Government Purchase of Private Data

      In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.

      • 9/13/2023 - Ad Watchers: What is the appeal of an appeal? Getting to Know NARB

        In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self-regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. 

      • 8/23/2023 - Filling Privacy Gaps with Soft Law Solutions

        In this episode of Privacy Abbreviated, our hosts are joined by the Future of Privacy Forum’s Jameson Spivack to discuss how industry-developed standards and best practices can guide policymaking allowing hard law to adopt the lessons learned from soft law.

        • 8/09/2023 - Ad Watchers: The NAD Top 10 — Did you know?

          In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, misconceptions, and misunderstandings advertisers have.

        • 8/02/2023 - Lessons Learned from California on Global Privacy Control

          The patchwork of privacy legislation at the state level is challenging, at best, and right now enforcement of CCPA in California is providing many lessons learned for both other states following in California’s footsteps and businesses trying to remain compliant with new, and old, privacy laws.

          • 7/27/2023 - Data Privacy Framework (DPF) is Here – Now What?

            The Data Privacy Framework (DPF) program is now in effect, replacing Privacy Shield as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S. in compliance with EU law. The IAPP’s Cobun Zweifel-Keegan joins us to explain the current landscape of cross-border data transfer privacy, break down the launch of the DPF program and what it means for U.S. businesses, and make some predictions about what the road ahead looks like.

            • 7/12/2023 - Ad Watchers: A different playing field. Advertising to kids is different?

              In this episode of Ad Watchers, hosts Dan and Annie talk with Rukiya Bonner, the new Director of the Children's Advertising Review Unit (CARU), to discuss the nuances of monitoring the unique marketplace of child-directed advertising.
            • 6/28/2023 - Business Case for the NIST Privacy Framework

              Priv hosts Dona Fraser and Jason Cronk are joined by NIST's Dylan Gilbert and DoorDash's Nandita Rao Narla to discuss how the NIST Privacy Framework, a voluntary technology-neutral tool, can help organizations better manage their privacy risks, as well as the real-world applications for this Framework.
            • 6/14/2023 - Ad Watchers: It’s not puffery. Do you have the evidence to be #1?

              Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product or service, but powerful claims require careful use and strong support. So what does it take to be able to support a #1 claim?

            • 5/10/2023 - Ad Watchers: It’s not easy being green. What’s next in ESG?

              In this episode of Ad Watchers, hosts Dan and Annie are joined by an Ad Watchers veteran, La Toya Sutton, now with The Clorox Company, ahead of Earth Day to discuss what’s new in green claims and the in-house perspective on addressing brand claims before they hit the shelves.