BBB National Programs Podcasts

The patchwork of privacy legislation at the state level is challenging, at best, and right now enforcement of CCPA in California is providing many lessons learned for both other states following in California’s footsteps and businesses trying to remain compliant with new, and old, privacy laws.

The Data Privacy Framework (DPF) program is now in effect, replacing Privacy Shield as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S. in compliance with EU law. The IAPP’s Cobun Zweifel-Keegan joins us to explain the current landscape of cross-border data transfer privacy, break down the launch of the DPF program and what it means for U.S. businesses, and make some predictions about what the road ahead looks like.

Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product or service, but powerful claims require careful use and strong support. So what does it take to be able to support a #1 claim?

Many people think privacy is a narrow lane, but in reality, privacy is so much more. In this episode of Priv, host Dona Fraser interviews our new co-host, Jason Cronk, on how he defines privacy, what drives him, and a little bit about his journey into a career in privacy.

As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements. Listen now to understand the key components of a truly inclusive DEI campaign.

When we count steps with fitness trackers, log weight and diet information into apps, and share personal health information on platforms not covered by HIPAA, how is that information we input collected, safeguarded, and shared online, and who carries the burden of privacy protection? In this week’s Priv, we are joined by Tsimafei Savitski, Chief Legal Compliance Officer, and Roman Bugaev, Chief Technology Officer of Flo, an app designed to track ovulation cycles.

On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presidential Executive Order, passing the baton to the EU for the start of their adequacy process. Finally, after two years of limbo, the 5,000 businesses that rely on the EU-U.S. Privacy Shield framework got some insight into what steps the United States will take to uphold its commitment under a new EU-U.S. Data Privacy Framework.

Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transparent can be complicated, intentionally or unintentionally, in ways that impair consumer choice. These are examples of dark patterns. Unfortunately, dark patterns are becoming increasingly common as companies look for ways to boost profits. While some may seem harmless, others can have serious consequences for users. 

On this episode of Privacy Abbreviated, hosts Dona and Catherine are joined by Tracy Shapiro, a privacy expert, and partner at Wilson, Sonsini, Goodrich, & Rosati. Together, they discuss the many questions related to how virtual reality will force privacy standards to evolve in the coming years. Though no one has concrete answers yet, Tracy offers her predictions on the most likely outcomes.

Ad Watchers hosts are joined by Direct Selling Self-Regulatory Council Vice President, Peter Marinello, who shares with listeners how DSSRC has worked to support the direct selling industry. Listen now to understand self-regulation's impact on the market and what to expect during a direct selling self-regulatory case.

As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet?

In this episode of Privacy Abbreviated hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything Ben Shapiro. Together, they discuss how small and medium businesses (SMBs) should use targeted advertising without crossing legal boundaries or scaring away customers. Ben offers insight into where he sees the marketing industry headed and how advertisers can prepare for emerging privacy laws. Listen now to learn how to provide continuous value to your audience, how to keep them engaged, and how to keep them coming back for more.

When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis?

Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different types of scientific evidence and which types of claims they support most effectively.

Looking back even just five years ago, the privacy landscape looked nothing like it does today – there was no General Data Protection Regulation (GDPR), no California Consumer Privacy Act (CCPA), the demands on businesses were much different. In the first episode of Privacy Abbreviated, your hosts explain how we got to the landscape we see today and talk about what this means for businesses.

BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and medium-sized companies and what business leaders can do to meet challenges in this evolving landscape. 

The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and take care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most common pitfalls they see in cosmetics advertising and how to avoid them.