Strong Signal to the Mobile Industry: the Accountability Program’s Enforcement is Underway
Arlington, VA — September 3, 2015 – The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway.
These standards, known as the Digital Advertising Alliance Self-Regulatory Principles, provide consumers with transparency and choice about interest-based advertising and forbid the use of multi-site data for making important eligibility decisions such as employment or credit. Now, the Accountability Program will enforce compliance with these well-respected standards on mobile browsers and across mobile apps, as explained in the DAA Mobile Guidance: “Application of the DAA Principles to the Mobile Environment.”
The Accountability Program will be monitoring companies’ new responsibilities to give mobile device users real-time notice and obtain consent before precise location data and user-generated data such as calendars, contacts, photos or videos are collected.
Since its creation in 2011, the Accountability Program has issued 58 compliance actions and has built a reputation for fair, strong enforcement. Industry has also supported its work; in fact, the Accountability Program has only had to refer one company to a regulatory agency for refusal to participate in its self-regulatory compliance process.
The Accountability Program and its sister accountability agent, the Direct Marketing Association, are ready to help companies come into compliance and to handle complaints regarding non-compliance. For guidance from DMA’s General Counsel, Senny Boone, click here.
BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework
McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).
BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors
McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...
Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.
BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board
McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.