BBB National Programs’ Statement on Executive Order to Implement the European Union-U.S. Data Privacy Framework

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703.247.9330 / press@bbbnp.org

McLean, VA – October 07, 2022 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued the following statement today on the Biden Administration’s Executive Order to implement U.S. commitments under the European Union-U.S. Data Privacy Framework (EU-US DPF):  

“At BBB National Programs, we commend the White House, the U.S. Department of Commerce, and their counterparts in the European Commission for lifting the cloud of uncertainty that has been hanging over Privacy Shield for more than two years. As the longest-running Independent Recourse Mechanism (IRM) provider, the first recognized under Privacy Shield, trusted for more than 20 years by businesses of all sizes, we view this formal commitment to the EU-U.S. Data Privacy Framework as a huge milestone for the seven trillion-dollar transatlantic economy.

For the more than 5,000 Privacy Shield businesses that recognize the value of accountability and rely on the Privacy Shield Framework for the transfer of personal data from the EU to the U.S., the specifics outlined in this Executive Order do present questions. 

We want those businesses to know that BBB National Programs and our Global Privacy Division continue to operate BBB EU Privacy Shield, our first-class IRM that assists our participating businesses in meeting their obligations while continuing to provide independent and free redress for EU data subjects with privacy complaints.

We are also ready to ensure that businesses that have opted to remain self-certified to Privacy Shield – demonstrating their dedication to compliance, business continuity, and consumer recourse – will experience a smooth transition to the EU-U.S. Data Privacy Framework Principles. In addition, we welcome those businesses who have chosen to pause their Privacy Shield self-certification back into our program.

Read the White House Executive Order and fact sheet. Read the European Commission's Q&A here. Learn more about the BBB National Programs Global Privacy Division here

Latest News

Press Release

BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework

McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).

Read the Press Release
Press Release

BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors

McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...

Read the Press Release
Press Release

Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.


Read the Press Release
Press Release

BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board

McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.

Read the Press Release