Hostess Brands Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
703.247.9330 / press@bbbnp.org
McLean, VA – April 28, 2022 – The Children’s Food and Beverage Advertising Initiative (CFBAI) of BBB National Programs welcomes Hostess Brands as the newest participant in its food advertising pledge program. Hostess has agreed to advertise only foods that meet CFBAI’s Uniform Nutrition Criteria in advertising primarily directed to children under age 13. Hostess’ CFBAI pledge is effective as of May 1, 2022.
“We’ve experienced accelerated business growth over the past two years and are proud to join CFBAI,” said Dan O’Leary, chief growth officer of Hostess Brands. “This pledge marks an important milestone in our transformation journey as we demonstrate our commitment to building a socially responsible snacking powerhouse.”
Launched in 2007 with 10 companies, CFBAI now includes 20 of the leading U.S. food, beverage, and quick serve restaurant companies. All participants agree to follow CFBAI’s Core Principles, which require that participants use CFBAI’s strict Uniform Nutrition Criteria when engaging in advertising primarily directed to children. Some participants commit to not engage in child-directed advertising at all.
“For nearly 15 years, CFBAI has focused on ensuring that foods in ads directed to children meet strict nutrition criteria,” said Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative, BBB National Programs. “We are excited to welcome Hostess Brands as our newest CFBAI participant, joining 19 other companies committed to ongoing improvement in the children’s food advertising landscape.”
###
About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.
About the Children’s Food and Beverage Advertising Initiative: The Children’s Food and Beverage Advertising Initiative (CFBAI), a division of BBB National Programs, is a self-regulation program created to improve the landscape of food advertising to children. CFBAI works with leading food, beverage, and quick service restaurant companies to set and implement Uniform Nutrition Standards, which specify the science-based nutritional criteria for foods and beverages that can be advertised to children.
About Hostess Brands, LLC: Hostess Brands, LLC, a subsidiary of Hostess Brands, Inc. (NASDAQ: TWNK), is a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing products in North America under the Hostess® and Voortman® brands. The company produces a variety of new and classic treats, including iconic Hostess® Donettes®, Twinkies®, CupCakes, Ding Dongs® and Zingers®, as well as a variety of Voortman® cookies and wafers. For more information about Hostess Brands, please visit hostessbrands.com.
Latest News
BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors
McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...
Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.
BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board
McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.
BBB National Programs Names Michelle R. Harris as Vice President, National Partners and Business Development
McLean, VA – January 4, 2023 – BBB National Programs today announced that Michelle R. Harris has been named Vice President, National Partners and Business Development, BBB National Programs.