Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – January 17, 2023 – The BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli USA Inc. as the newest participant in the food advertising pledge program.
Lindt and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, LLC have agreed to not engage in advertising primarily directed to children under age 13. Lindt’s CFBAI pledge was effective as of January 1, 2023.
Starting with 10 companies in 2007, CFBAI now includes 21 leading U.S. food, beverage, and quick-serve restaurant companies. CFBAI participants have committed to ongoing improvement in the children’s food advertising landscape by adhering to CFBAI’s Core Principles and using its Uniform Nutrition Criteria if they advertise foods or beverages to children.
Lindt’s pledge covers all brands and products in the Lindt portfolio including Lindor Truffles, Lindt Gold Bunny, Ghirardelli chocolate squares, and Russell Stover assortments.
Latest News
BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors
McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...
Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.
BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board
McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.
BBB National Programs Names Michelle R. Harris as Vice President, National Partners and Business Development
McLean, VA – January 4, 2023 – BBB National Programs today announced that Michelle R. Harris has been named Vice President, National Partners and Business Development, BBB National Programs.