Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – January 17, 2023 – The BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli USA Inc. as the newest participant in the food advertising pledge program.
Lindt and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, LLC have agreed to not engage in advertising primarily directed to children under age 13. Lindt’s CFBAI pledge was effective as of January 1, 2023.
Starting with 10 companies in 2007, CFBAI now includes 21 leading U.S. food, beverage, and quick-serve restaurant companies. CFBAI participants have committed to ongoing improvement in the children’s food advertising landscape by adhering to CFBAI’s Core Principles and using its Uniform Nutrition Criteria if they advertise foods or beverages to children.
Lindt’s pledge covers all brands and products in the Lindt portfolio including Lindor Truffles, Lindt Gold Bunny, Ghirardelli chocolate squares, and Russell Stover assortments.
Lindt’s CFBAI pledge can be found here. Learn more about CFBAI here.
To reach our media team, contact us at press@bbbnp.org.
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