Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – January 17, 2023 – The BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli USA Inc. as the newest participant in the food advertising pledge program.

Lindt and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, LLC have agreed to not engage in advertising primarily directed to children under age 13. Lindt’s CFBAI pledge was effective as of January 1, 2023.

Starting with 10 companies in 2007, CFBAI now includes 21 leading U.S. food, beverage, and quick-serve restaurant companies. CFBAI participants have committed to ongoing improvement in the children’s food advertising landscape by adhering to CFBAI’s Core Principles and using its Uniform Nutrition Criteria if they advertise foods or beverages to children. 

Lindt’s pledge covers all brands and products in the Lindt portfolio including Lindor Truffles, Lindt Gold Bunny, Ghirardelli chocolate squares, and Russell Stover assortments. 

Lindt’s CFBAI pledge can be found here. Learn more about CFBAI here.  

Latest News

Press Release

BBB National Programs Unveils New Guardrails for Child-Directed Advertising & Privacy in the Metaverse

McLean, VA – October 3, 2023 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse, a set of realistic, actionable recommendations and best practices intended to help companies develop metaverse experiences directed to children,...

Read the Press Release
Press Release

BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework

McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).

Read the Press Release
Press Release

BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors

McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...

Read the Press Release
Press Release

Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.


Read the Press Release