National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities

New York, NY – December 12, 2019 – BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization.

NARB is the appellate body for the advertising industry's program of self-regulation. Parties to a National Advertising Division (NAD) matter may appeal (or, in the case of the challenger, petition for a right to appeal) the decision to a five-member NARB panel for an independent review.

For 2020, NARB Panel Members will be made up of 87 distinguished leaders from three different categories: (i) national advertisers (49), (ii) advertising agencies (26), and (iii) public members (academics and other members of the public sector) (12). Each appellate panel consists of five members from the NARB pool with three national advertising representatives, one agency representative, and one public sector representative.

NARB Panel Members are nominated for their stature and experience in their respective fields. Nominations are primarily made by the BBB National Programs, Inc., Association of National Advertisers, American Association of Advertising Agencies, and American Advertising Federation. The initial term is two years, and each member is eligible to be re-appointed for two additional two-year terms.

Due to a rise in the number of appeals in the last few years, NARB has increased the number of NARB Panel Pool Members in 2020 from 71 to 87. Even with the recent increases in appeals, 85 percent of NAD decisions are not appealed. 

NARB provides for industry peer review of NAD decisions, helping to promote the voluntary compliance that is a pillar of industry self-regulation. Five-member NARB panels are convened to review disputed decisions of NAD and Children’s Advertising Review Unit (CARU). NARB panelists examine the record of NAD or CARU proceedings and make determinations as to the truth and accuracy of the advertising claims at issue. More information about the NARB process is here.

“NARB’s reputation and standard of excellence is well-known in the advertising industry and our 2020 NARB Panel is no exception,” said Eric D. Reicin, President and Chief Executive Officer of BBB National Programs, Inc. “The advertising landscape is evolving. In this dynamic environment, the self-regulation work of the NARB is essential to creating a more trusted and safer marketplace for business and consumers.”

“I am honored to be the Chair of NARB and proud of the work this group accomplishes to ensure the success of self-regulation of the advertising industry,” said Kenneth A. Plevan, NARB Chair. “Helping to maintain an advertising environment where trust exists between business and consumers is an important endeavor and I am eager to continue this work.”

Following is the list of new NARB Panel Members for 2020:


2020 NARB Public Members

Jenny Buschhorn, Assistant Professor of Practice

Texas State University


Allen Garcie, MFA, Associate Professor of Digital Arts

Louisiana State University Shreveport


Tim Hendrick, Associate Professor, Advertising

San Jose State University


2020 NARB Agency Members

Wendy Aldrich, EVP, Managing Partner

Universal McCann


Michael Bassik, Chief Executive Officer



Laura Jean Bracken, President/COO



Dean Broadhead, CEO



Brad Casper, CEO

OH Partners


Lee Hsieh, Sr. Partner, Director of Marketing and Customer

WPP/Midas Exchange


Krista Nicholson, President



Tom Stein, Chairman and Chief Client Officer

Stein IAS


2020 NARB Advertiser Members

Homi Battiwalla, Senior Director of Marketing Capabilities

PepsiCo Global


Stuart Burkhoff, Senior Director, Media Strategy and Planning

Altice USA


Amy Bytell, Senior Marketing Manager, Media



Jason Chebib, Vice President, Planning and Insights



Olivier Fleurot, Ph.D., Vice-President, Research, Development & Engineering

SC Johnson


Linda Gharib, Director, Marketing Communications & Media - Legal & Regulatory U.S.

Wolters Kluwer


Daniel Glantz, Advertising & Sponsorship



Jodi Harris, Vice President, Marketing Culture and Learning



Renee Milliaressis, Chief Media Officer



Justin Parnell, Senior Director, OREO

Mondelez International, Inc.


Lauren Radcliffe, VP, Media and Acquisition

E*TRADE Financial Corp.


Jack Teuber, Creative Leader



Doug Zarkin, Vice President, Chief Marketing Officer

Pearle Vision


Following is the list of NARB Panel Members who will continue their service in 2020:

Continuing NARB Panel Public Members

Oscar Chilabato, Associate Professor

Johnson & Wales University


Steven R. Hall, Senior Lecturer

University of Illinois


Scott Hamula, Associate Professor and Chair, Strategic Communications

Ithaca College


Michael Hoefges, J.D., Ph.D., Associate Professor Emeritus

University of North Carolina at Chapel Hill


Alice Kendrick, Professor of Advertising

Southern Methodist University


David Koranda, Professor of Practice

University of Oregon


Peg Murphy, Assoc. Prof./Communication Dept. & AAF AdClub Advisor

Columbia College Chicago


Jef Richards, Ph.D., JD, Chair & Professor, Advertising & Public Relations

Michigan State University


Jan Wicks, Professor & Vice Chair

University of Arkansas


Continuing NARB Panel Agency Members:

John Aguillard, Operations and Advertising

Worldwide Auctioneers


Holly Aguirre, President

New Honor Society


Michael Bollinger, President

Smith Brothers Agency, LP


Tracy Broderick, President

Karsh Capan


Michael Brunner, Chief Executive Officer



Jeffrey Buntin, Jr., President & CEO

The Buntin Group


Faruk Capan, CEO

InTouch Solutions


Dave Fitzgerald, Founder & Chairman Emeritus



Dan Fromm, President/COO

Barkley US


Andrew Graff, Chief Executive Officer

Allen & Gerritsen


Cary Hatch, CEO & Brand Advocate

MDB Communications


Pete Imwalle, EVP Chief Operating Officer

RPA Advertising


Patrick Kiss, President



John McCafferty, President/Creative Director

McCafferty Advertising


Michael McCartney, Chief Integration Officer

The Sandbox Agency


James Tenny, Founder & CEO

Blackbird Communications Group, LLC


Meredith Vaughan, CEO

Vladimir Jones


Richard Ward, President & CEO



Continuing NARB Panel Advertiser Members

Jason Adamski, Director US Media Investments

Ferrero USA, Inc.


Tim Alessi, Director of New Product Development

LG Electronics


Ron Amram, Global Media Lead

The Heineken Company


Maya Battle, Assistant Director, RHPG Digital Campaigns and Media Planning

Penguin Random House


John Bell, VP Enterprise Digital Marketing

Travelers Insurance


Adam Benaroya, Head of Global Media & Performance Marketing

Hewlett Packard Enterprise


Dave Berlin, Director, Digital Business Development



Katrina Bott, Director, Global Strategic Sourcing

Capri Holdings Limited


Ivy Brown, SVP, Head of Brand and Community Marketing

TD Bank


Charles Chappell, Head of Global Media and Agency Excellence

The Hershey Company


Mark Clowes, Director, Advertising & Communications

Starr Companies


Abby Cohn, Vice President, Brand & Communications

SK Group


Michael Cruz, Senior Director, Brand Marketing & Communications

New York Road Runners


David Dobbins, Media and Print Services Director

Boehringer Ingelheim Pharmaceuticals, Inc.


Russ Findlay, Chief Marketing Officer, President, Partner

Hiscox USA


Matt Fitzpatrick, Director & Associate General Counsel – Beauty Care and Fabric & Home Care

The Procter & Gamble Co.


John Fredette, Director, Brand Marketing & Global Advertising

Xerox Corporation


Jennifer Gardner, Senior Director of Media, North America



Scott Grenz, Director, Media Buying NA



Kevin Holowicki, Executive Vice President

Spark Foundry


Benjamin Jankowski, Group Head, Global Media



Valerie Light, Formerly Manager, Broadcast Production

Verizon Communications (now freelance consultant)


Jim Low, President

Rip Van


Jason Morros, Vice President Head of Integrated Marketing

Edison Properties


James Pardes, Formerly VP, Marketing & Communications



Lou Paskalis, Senior VP, Global Media Executive

Bank of America


Anna Ritchie, Director, Content and Community

Pepperidge Farm, Inc.


Glenn Roginski, Director, Marketing Lab – Media



David Ronk, Executive Director of Media & Channel Strategy

JPMorgan Chase


Cassidy Sehgal, Vice President, Digital & Advertising Counsel



Charlie Shin, VP, CRM & Analytics

Major League Soccer


Manos Spanos, SVP/CMP Brand Marketing Yogurt BU - USA



David Strome, VP Media Services- Americas

LVMH Moët Hennessy Louis Vuitton

Amanda Zaky, Senior Manager of Digital Media

Mars Snackfood US


About BBB National Programs: BBB National Programs (BBB NP) fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution and other programs. These programs were formerly administered by the Council of Better Business Bureaus. BBB NP is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM). The programs are designed to resolve business issues and advance shared objectives by responding to marketplace concerns to create a better customer experience. To learn more about industry self-regulation, please visit:

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