The COPPA Rule: Proposed Changes, the Impact, & the Magic 8-Ball

March 27, 2024

Priv COPPA Rule Review

 

 

Jumping into holiday plans in December 2023, the Federal Trade Commission (FTC) proposed changes to the Children’s Online Privacy Protection Act (COPPA) Rule, including some that would place more responsibility on providers and platforms to ensure digital privacy and safety for children. 

In this episode of Priv, our host Dona Fraser is joined by SIIA Vice President, Education & Children’s Policy, Sara Kloek, and Children’s Advertising Review Unit (CARU) Director, Rukiya Bonner, to discuss how we got here, what the proposed changes mean, the potential impacts of these changes for businesses and Safe Harbors, as well as some predictions on the road ahead.

________________________________________________________

Related Resources

The Children's Advertising Review Unit

CARU COPPA Safe Harbor Services

Explainer: COPPA Rule Proposed Changes

________________________________________________________

 

In December 2023, the Federal Trade Commission (FTC) proposed changes to the Children’s Online Privacy Protection Act (COPPA) Rule, including some that would place more responsibility on providers and platforms to ensure digital privacy and safety for children. 

In this episode of Priv, our host Dona Fraser is joined by SIIA Vice President, Education & Children’s Policy, Sara Kloek, and Children’s Advertising Review Unit (CARU) Director, Rukiya Bonner, to discuss how we got here, what the proposed changes mean, the potential impacts of these changes for businesses and Safe Harbors, as well as some predictions on the road ahead.

The conversation delves into the proposed changes to the COPPA Rule and their ramifications on the industry. Explored within are the origins of COPPA, recent regulatory actions and reviews, the importance of data security and compliance, emerging methods for obtaining parental consent, the significance of COPPA Safe Harbors, transparency obligations, the delineation of a child, challenges related to content and access, the impact of avatars on personal data, COPPA's application in educational settings, and key revisions in the COPPA Rule. 

Some Key Takeaways from today’s episode:

  1. (2:10) Companies and the COPPA Rule Changes: With proposed changes to the COPPA Rule looming, companies must prioritize a proactive approach towards data security and compliance. Reviewing these alterations is crucial as it directly impacts how businesses handle children's data. By staying ahead of the curve, companies can implement necessary measures to safeguard user information and ensure adherence to regulatory standards, fostering trust among consumers and mitigating potential legal risks.
  2. (11:57) COPPA Safe Harbors and Privacy Commitment: COPPA Safe Harbors serve as invaluable tools for companies aiming to showcase their dedication to safeguarding children's privacy. By adhering to these guidelines, businesses not only enhance their reputation but also contribute to a safer online environment for young users. Embracing COPPA Safe Harbors demonstrates a commitment to ethical data practices, ultimately fostering long-term trust and loyalty among consumers.
  3. (20:56) Complexity of Child Definition and Age Thresholds: Discussions surrounding the definition of a child and age thresholds are multifaceted and necessitate careful consideration. The evolving digital landscape and varying developmental stages of children further complicate this matter. As such, ongoing dialogues are essential to ensure that regulatory frameworks accurately reflect the needs and vulnerabilities of young users, striking a delicate balance between protection and accessibility.
  4. (28:49) Enhancing User Experience and COPPA Compliance: Transparent notice and consent processes, coupled with innovative approaches to privacy policies, play a pivotal role in enhancing both user experience and compliance with COPPA regulations. By prioritizing clear communication and user-friendly interfaces, companies can empower users to make informed decisions regarding their data while simultaneously meeting regulatory requirements. Creative strategies in this realm not only promote compliance but also foster positive user engagement and brand loyalty.
  5. (41:40) Adapting to Uncertain Timelines and COPPA Rule Changes: While the timeline for the final COPPA Rule remains uncertain, companies must remain vigilant and adaptable in the face of potential changes. Staying informed about developments in regulatory landscapes is paramount, allowing businesses to swiftly adjust their practices and policies as needed. By prioritizing flexibility and preparedness, companies can navigate regulatory shifts with confidence, ensuring continued compliance and consumer trust.

 

Subscribe to receive a notification straight to your inbox when a new Privacy Abbreviated episode is released.

Latest News

Press Release

Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program

McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...

Read the Press Release
Press Release

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation. 

Read the Press Release
Press Release

BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members

McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.  

Read the Press Release
Press Release

Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.

Read the Press Release