Walmart Joins BBB National Programs’ CARU COPPA Safe Harbor Program for Roblox Product
703-247-9330 / press@bbbnp.org
McLean, VA – December 12, 2022 – Taking an important step to demonstrate its commitment to children’s privacy, Walmart joins BBB National Programs’ Children’s Advertising Review Unit (CARU) COPPA Safe Harbor Program to ensure that its new immersive Roblox experience complies with the stringent requirements of the Children’s Online Privacy Protection Act (COPPA) and CARU’s Self-Regulatory Guidelines.
Walmart is certifying its new Roblox immersive experience, Walmart’s Universe of Play, with CARU’s COPPA Safe Harbor program.
“Safety is a top priority for Walmart,” said Justin Breton, Director of Brand Experiences & Strategic Partnerships at Walmart. “We are committed to ensuring users – especially children – are protected as they explore and engage with this new, dynamic virtual world.”
BBB National Programs’ CARU COPPA Safe Harbor Program is the first and longest-running COPPA Safe Harbor Program in the U.S. and it is the only one designed to ensure both a company’s products and the product’s advertising comply with COPPA and CARU’s Advertising and Privacy Guidelines.
“Companies who participate in CARU’s COPPA Safe Harbor Program also comply with CARU’s Advertising Guidelines – a set of standards for advertising that help ensure advertising directed to children is not deceptive, unfair, or inappropriate,” said Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs.
Walmart is joining a stable of CARU COPPA Safe Harbor companies committed to customer privacy and to maintaining high standards in advertising to children. Learn more about the CARU COPPA Safe Harbor Program here.
Latest News
John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools
McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...
BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy
McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...
Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles
McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.
BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...