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10/22/2020 - NAD Finds France Media’s Readership Claims Supported; Recommends Modification of “Largest Commercial Real Estate Publisher” Claim
New York, NY – October 22, 2020 – The National Advertising Division (NAD) determined that France Media Inc. (FMI) provided a reasonable basis for certain readership claims for its Commercial Real Estate Publishing Platform, but recommended that FMI modify its claims that it is the “largest commercial real estate publisher in the United States” to more accurately reflect the evidence that it is the largest commercial real estate publisher of print and digital magazines. The claims at issue, which appeared in website, social media advertisements, and in media kits, were challenged by CapRate Events, LLC, a competing commercial real estate publishing platform.
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10/22/2020 - NARB Recommends Benefiber Discontinue “100% Natural” and “Clinically Proven” Claims, But Finds “Helps You Feel Fuller Longer” Claim Supported
New York, NY – October 22, 2020 – The National Advertising Review Board (NARB) recommended that GlaxoSmithKline Consumer Healthcare, LLC (GSK) discontinue “100% natural” and “clinically proven to curb cravings” claims for Benefiber, and determined that GSK provided a reasonable basis for its claim that Benefiber “helps you feel fuller longer.” The advertising had been challenged by P&G before the National Advertising Division (NAD) and GSK appealed NAD's findings.
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10/21/2020 - NAD Recommends Avadim Health, Inc. Discontinue Health-Related Claims for Theraworx Relief for Muscle and Joint Products; Advertiser to Appeal
New York, NY – October 21, 2020 – The National Advertising Division (NAD) determined that Avadim Health, Inc. (Avadim) did not provide a reasonable basis for health-related claims appearing on Theraworx product packaging, in website, and social media advertising, and elsewhere so NAD recommended that the advertiser discontinue the unsupported claims. The claims were challenged by Chattem, Inc., a Sanofi Company, maker of Icy Hot and Aspercreme.
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10/20/2020 - NAD Recommends Comcast Discontinue or Modify “Best In-Home WiFi Experience” Claim; Advertiser to Appeal
New York, NY – October 20, 2020 – The National Advertising Division (NAD) recommended that Comcast Cable Communications, LLC discontinue its “Living with AT&T” commercial, but determined that the express claim “AT&T, why am I paying the same price for only a fraction of the speed you advertised?,” standing alone, was supported. NAD also recommended that Comcast discontinue its “Best In-Home WiFi Experience” claim or narrowly tailor it to the specific attributes for which Comcast can support a superiority claim. -
10/15/2020 - NAD Finds Certain Verizon 5G Speed Claims Supported; Recommends Modification or Discontinuation of Others
New York, NY – October 15, 2020 – The National Advertising Division (NAD) determined that Verizon provided a reasonable basis for certain 5G claims and that two challenged advertisements do not convey implied claims regarding the ability of Verizon’s 5G service to provide coverage indoors. However, NAD recommended Verizon modify or discontinue other 5G and comparative claims. -
10/13/2020 - Vitamin Bounty Voluntarily Discontinues Social Media Posts for Elderberry Immune Support Following NAD Inquiry into Implied COVID-19 Messages
New York, NY – October 13, 2020 – Following an inquiry by the National Advertising Division (NAD), Vitamin Bounty/Matherson Organics, LLC (“Vitamin Bounty”) discontinued Instagram and Facebook social media posts for its Vitamin Bounty Elderberry Immune Support, which conveyed implied messages about boosting immunity to protect users against, or treat, COVID-19. -
10/08/2020 - NAD Finds Glade “Up to 50% Longer Lasting Fragrance” Claim Supported; Recommends Discontinuation of “More Authentic Lavender” Claims
New York, NY – October 8, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that S.C. Johnson & Son, Inc. (SCJ) provided a reasonable basis for the claim that its Glade warmers provide “up to 50% longer lasting fragrance” than prior versions, and concluded that certain other challenged claims are non-actionable puffery. However, NAD recommended that SCJ discontinue several claims, including comparative claims with Air Wick. -
10/08/2020 - NAD Finds Certain Environmental Benefit Claims for Blueland’s Cleaning Products Supported; Recommends Modification or Discontinuation of Others
New York, NY – October 8, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that One Home Brands, Inc. d/b/a Blueland provided a reasonable basis for claims that its cleaning tablet wrappers are biodegradable and compostable, yet NAD recommended that Blueland discontinue unqualified recyclability claims and modify other environmental benefit claims. -
10/02/2020 - NAD Recommends Similac Discontinue “#1 Pediatrician Recommended Brands” Claim in Resolved Fast-Track SWIFT Case
New York, NY – October 2, 2020 – The National Advertising Division (NAD) of BBB National Programs, in a Fast-Track SWIFT challenge brought by Mead Johnson & Company, recommended that Abbott Nutrition discontinue the claim “#1 Pediatrician Recommended Brands” due to a lack of a clear and understandable disclosure. The challenged claim appeared in online and social media advertising for Similac branded cow’s milk formulas, and the advertiser intended to include it on Similac product labels. -
10/01/2020 - NAD Refers Advertising for Optimmuner Plus Dietary Supplement to FTC and the FDA for Further Review
New York, NY – October 1, 2020 – The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by Hypernaturals, LLC for its Optimmuner Plus dietary supplement to the Federal Trade Commission (FTC) for further review after the company failed to submit a substantive response and acknowledge NAD’s recommendations. The claims were challenged by the Council for Responsible Nutrition (CRN).
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10/01/2020 - NAD Refers Leptitox Nutrition to FTC After Company Declines to Provide Substantiation for Dramatic Dietary Supplement Weight Loss Claims
New York, NY – October 1 , 2020 – The National Advertising Division (NAD) of BBB National Programs determined that Leptitox Nutrition, the maker of the dietary supplement “Leptitox,” a detox, appetite suppressant, and weight loss support product, failed to provide substantiation for its express weight loss advertising claims. The claims at issue were challenged by the Council for Responsible Nutrition.
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09/30/2020 - NAD Finds Certain BodyArmor SuperDrink Claims Supported; Recommends Discontinuance of “The Only Sports Drink” Claims in the Challenged Ads
New York, NY – September 30, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that certain social media videos for BodyArmor SuperDrink and BodyArmor Lyte sports drink, and a coordinating press kit, made supported comparative claims versus Gatorade products. However, NAD recommended that BodyArmor Nutrition, LLC discontinue certain claims in banner and in-store advertising. -
09/29/2020 - NAD Recommends Cover Three Discontinue Claims that Brain Defense Dietary Supplement has a Positive Impact on Traumatic Brain Injuries
New York, NY – September 29, 2020 – The National Advertising Division (NAD) of BBB National Programs recommended that Cover Three discontinue certain claims for its Brain Defense dietary supplement, including that it has a positive impact on traumatic brain injuries (TBIs). NAD also recommended that the advertiser discontinue the testimonial “as a mother of a newborn I want to make sure my baby gets the nutrients needed to grow a beautiful brain. I love this Dr. formulated product.” The claims were challenged by the Council for Responsible Nutrition (CRN).
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09/24/2020 - NAD Finds Certain Madame Ovary Dietary Supplement Claims Supported
New York, NY – September 24, 2020 – NAD determined that Goop, Inc. supported qualified claims relating to the ability of certain ingredients in its Madame Ovary dietary supplement to provide nutritional support for physical and emotional symptoms of women who are approaching, in, or just past menopause, but recommended modifications to a claim about the combination of ingredients chosen for menopausal women.
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09/24/2020 - NAD Refers Mask, LLC to FTC After Company Declines to Comply with Recommendations for Spotless Blemishes & Oily Skin Soothing CBD Sheet Mask
New York, NY – September 24, 2020 – The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by Mask, LLC to the Federal Trade Commission (FTC) for review after the company declined to comply with NAD’s recommendations to discontinue the product name “Spotless Blemishes & Oily Skin Soothing CBD Sheet Mask,” as well as the claim “Helichrysum Essential Oil may work to help heal blemishes, encouraging signs of skin renewal and cell turnover to lessen the look of redness and scarring.” -
09/23/2020 - NAD Finds Television Commercial for KIND Bars Not Falsely Disparaging; Recommends Other Modifications
New York, NY – September 23, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that Kind, LLC (KIND) provided a reasonable basis for the depiction of the two products in the challenged television commercial for KIND Snack Bars and that the depiction was not falsely denigrating. However, NAD recommended that the advertiser make certain modifications to the commercial. The claims at issue were challenged by Clif Bar & Company (Clif), maker of Clif Snack Bars. -
09/17/2020 - NAD Recommends Charter Modify Comparative Advertising Claims for Spectrum 400 Mbps Internet Service
New York, NY – September 17, 2020 – The National Advertising Division (NAD) of BBB National Programs recommended that Charter Communications, Inc. (Charter) modify the disclosure for its claim that Spectrum’s 400 Mbps internet speeds are “8x faster than AT&T’s,” and the claim that “AT&T/DirecTV simply can’t keep up,” to avoid conveying a misleading message about AT&T’s internet speed tier offerings. The claims, which appeared in a mailer for Spectrum internet and television services, were challenged by AT&T Services, Inc. (AT&T). -
09/16/2020 - NAD Concludes "Just Ok is not OK" Claims not Falsely Disparaging, But Recommends AT&T Discontinue "building 5G on America's Best Network" Claim, Disclose Material Connection with Testing Company; AT&T to Appeal
New York, NY – September 16, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that certain claims in this case are materially similar to its 2019 review of the reliability of AT&T’s “best network” claim, but recommended certain clear and conspicuous disclosures. NAD also recommended that AT&T discontinue the claim that AT&T is “building 5G on America’s Best Network” and concluded that the claim, “just OK is not OK,” in the contexts presented was not falsely disparaging. AT&T said that it will appeal NAD’s adverse findings. -
09/15/2020 - NAD Finds Certain Claims for Dr. Ho’s Circulation Promoter Supported; Recommends Modification or Discontinuation of Others
New York, NY – September 15, 2020 – The National Advertising Division (NAD) of BBB National Programs determined that VGH Solutions Inc. supported certain claims for Dr. Ho’s Circulation Promoter (“Circulation Promoter”) medical device consistent with the FDA’s approved indications of use and claims that the device is “safe.” However, NAD recommended that the advertiser discontinue establishment claims that the Circulation Promoter is “clinically tested” to improve circulation, relax muscles, and relieve pain, as well as a variety of health-related claims. In addition, NAD recommended that the advertiser modify other challenged claims to more accurately reflect the FDA’s approved indications of use. -
09/10/2020 - Following NAD Inquiry, P&G Modifies Material Connection Disclosures in Influencer TikTok Videos to Ensure They Appear on Other Platforms When Shared
New York, NY – September 10, 2020 – Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, The Procter & Gamble Company (P&G) took steps to ensure that its influencers, who promote its Bounty Paper towels in a series of catchy TikTok videos, embed material connection disclosures in the videos to ensure that clear and conspicuous disclosure appears on any platform where they are shared.