-
5/04/2016 - Accountability Program Announces Work with Kryptowire
The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile. -
3/16/2016 - New Responsible Advertising Commitment by Confectionery Companies
The Council of Better Business Bureaus (CBBB), in partnership with the National Confectioners Association (NCA), announced a new self-regulatory initiative that promotes responsible advertising to children. -
2/10/2016 - National Advertising Review Board Welcomes 22 New Members From Nation’s Top Companies, Ad Agencies, Universities
The National Advertising Review Board (NARB) has named 22 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate. -
9/30/2015 - CARU: A Parent’s Guide to Advertising
The Children’s Advertising Review Unit (CARU), an investigative unit of the Advertising Self-Regulatory Council administered by the Council of Better Business Bureaus, has collaborated with the Toy Industry Association (now The Toy Association), the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, to publish a free, updated guide that helps parents talk with their children about advertising. The latest edition of the brochure includes new information about online privacy, apps, and mobile marketing. -
9/03/2015 - Strong Signal to the Mobile Industry: the Accountability Program’s Enforcement is Underway
The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway. -
12/09/2014 - Native or Not, Interest-Based Ads Must Comply with Self-Regulation
Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). -
8/21/2014 - “Cookie-less” Tech Subject to Accountability Program Enforcement
The Online Interest-Based Advertising Accountability Program (Accountability Program) released its second Compliance Warning today, clarifying that the Digital Advertising Alliance’s Self-Regulatory Principles apply to all technologies companies employ to collect data about consumers’ web-surfing activity in order to serve them ads based on interests inferred from that activity. -
12/04/2013 - Santa Apps? CARU Recommends Parents Check Apps Twice Before Sharing with Children
Hundreds of free smart phone and tablet apps offer children the opportunity to correspond, Facetime or otherwise interact with Santa Claus. And some of those apps may pose a privacy risk to young users, according to the Children’s Advertising Review Unit. -
10/14/2013 - Accountability Program Issues First Industry-Wide Compliance Warning
The Online Interest-Based Advertising Accountability Program (Accountability Program) today released its first Compliance Warning. -
4/23/2012 - The National Advertising Review Council is now the Advertising Self-Regulatory Council
The National Advertising Review Council (NARC), founded in 1971, is now the Advertising Self-Regulatory Council (ASRC). -
1/01/2001 - CARU Safe Harbor Program and Requirements
In January 2001, CARU’s self-regulatory program became the first Federal Trade Commission-approved Safe Harbor under the Children’s Online Privacy Protection Act of 1998 (COPPA).
- 1
- 2
- 3
- 4
- 5 (current)
Latest News
Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program
McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...
BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board
McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation.
BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members
McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.
Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.