National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities
New York, NY – December 12, 2019 – BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization.
NARB is the appellate body for the advertising industry's program of self-regulation. Parties to a National Advertising Division (NAD) matter may appeal (or, in the case of the challenger, petition for a right to appeal) the decision to a five-member NARB panel for an independent review.
For 2020, NARB Panel Members will be made up of 87 distinguished leaders from three different categories: (i) national advertisers (49), (ii) advertising agencies (26), and (iii) public members (academics and other members of the public sector) (12). Each appellate panel consists of five members from the NARB pool with three national advertising representatives, one agency representative, and one public sector representative.
NARB Panel Members are nominated for their stature and experience in their respective fields. Nominations are primarily made by the BBB National Programs, Inc., Association of National Advertisers, American Association of Advertising Agencies, and American Advertising Federation. The initial term is two years, and each member is eligible to be re-appointed for two additional two-year terms.
Due to a rise in the number of appeals in the last few years, NARB has increased the number of NARB Panel Pool Members in 2020 from 71 to 87. Even with the recent increases in appeals, 85 percent of NAD decisions are not appealed.
NARB provides for industry peer review of NAD decisions, helping to promote the voluntary compliance that is a pillar of industry self-regulation. Five-member NARB panels are convened to review disputed decisions of NAD and Children’s Advertising Review Unit (CARU). NARB panelists examine the record of NAD or CARU proceedings and make determinations as to the truth and accuracy of the advertising claims at issue. More information about the NARB process is here.
“NARB’s reputation and standard of excellence is well-known in the advertising industry and our 2020 NARB Panel is no exception,” said Eric D. Reicin, President and Chief Executive Officer of BBB National Programs, Inc. “The advertising landscape is evolving. In this dynamic environment, the self-regulation work of the NARB is essential to creating a more trusted and safer marketplace for business and consumers.”
“I am honored to be the Chair of NARB and proud of the work this group accomplishes to ensure the success of self-regulation of the advertising industry,” said Kenneth A. Plevan, NARB Chair. “Helping to maintain an advertising environment where trust exists between business and consumers is an important endeavor and I am eager to continue this work.”
Following is the list of new NARB Panel Members for 2020:
2020 NARB Public Members
Jenny Buschhorn, Assistant Professor of Practice
Texas State University
Allen Garcie, MFA, Associate Professor of Digital Arts
Louisiana State University Shreveport
Tim Hendrick, Associate Professor, Advertising
San Jose State University
2020 NARB Agency Members
Wendy Aldrich, EVP, Managing Partner
Michael Bassik, Chief Executive Officer
Laura Jean Bracken, President/COO
Dean Broadhead, CEO
Brad Casper, CEO
Lee Hsieh, Sr. Partner, Director of Marketing and Customer
Krista Nicholson, President
Tom Stein, Chairman and Chief Client Officer
2020 NARB Advertiser Members
Homi Battiwalla, Senior Director of Marketing Capabilities
Stuart Burkhoff, Senior Director, Media Strategy and Planning
Amy Bytell, Senior Marketing Manager, Media
Jason Chebib, Vice President, Planning and Insights
Olivier Fleurot, Ph.D., Vice-President, Research, Development & Engineering
Linda Gharib, Director, Marketing Communications & Media - Legal & Regulatory U.S.
Daniel Glantz, Advertising & Sponsorship
Jodi Harris, Vice President, Marketing Culture and Learning
Renee Milliaressis, Chief Media Officer
Justin Parnell, Senior Director, OREO
Mondelez International, Inc.
Lauren Radcliffe, VP, Media and Acquisition
E*TRADE Financial Corp.
Jack Teuber, Creative Leader
Doug Zarkin, Vice President, Chief Marketing Officer
Following is the list of NARB Panel Members who will continue their service in 2020:
Continuing NARB Panel Public Members
Oscar Chilabato, Associate Professor
Johnson & Wales University
Steven R. Hall, Senior Lecturer
University of Illinois
Scott Hamula, Associate Professor and Chair, Strategic Communications
Michael Hoefges, J.D., Ph.D., Associate Professor Emeritus
University of North Carolina at Chapel Hill
Alice Kendrick, Professor of Advertising
Southern Methodist University
David Koranda, Professor of Practice
University of Oregon
Peg Murphy, Assoc. Prof./Communication Dept. & AAF AdClub Advisor
Columbia College Chicago
Jef Richards, Ph.D., JD, Chair & Professor, Advertising & Public Relations
Michigan State University
Jan Wicks, Professor & Vice Chair
University of Arkansas
Continuing NARB Panel Agency Members:
John Aguillard, Operations and Advertising
Holly Aguirre, President
New Honor Society
Michael Bollinger, President
Smith Brothers Agency, LP
Tracy Broderick, President
Michael Brunner, Chief Executive Officer
Jeffrey Buntin, Jr., President & CEO
The Buntin Group
Faruk Capan, CEO
Dave Fitzgerald, Founder & Chairman Emeritus
Dan Fromm, President/COO
Andrew Graff, Chief Executive Officer
Allen & Gerritsen
Cary Hatch, CEO & Brand Advocate
Pete Imwalle, EVP Chief Operating Officer
Patrick Kiss, President
John McCafferty, President/Creative Director
Michael McCartney, Chief Integration Officer
The Sandbox Agency
James Tenny, Founder & CEO
Blackbird Communications Group, LLC
Meredith Vaughan, CEO
Richard Ward, President & CEO
Continuing NARB Panel Advertiser Members
Jason Adamski, Director US Media Investments
Ferrero USA, Inc.
Tim Alessi, Director of New Product Development
Ron Amram, Global Media Lead
The Heineken Company
Maya Battle, Assistant Director, RHPG Digital Campaigns and Media Planning
Penguin Random House
John Bell, VP Enterprise Digital Marketing
Adam Benaroya, Head of Global Media & Performance Marketing
Hewlett Packard Enterprise
Dave Berlin, Director, Digital Business Development
Katrina Bott, Director, Global Strategic Sourcing
Capri Holdings Limited
Ivy Brown, SVP, Head of Brand and Community Marketing
Charles Chappell, Head of Global Media and Agency Excellence
The Hershey Company
Mark Clowes, Director, Advertising & Communications
Abby Cohn, Vice President, Brand & Communications
Michael Cruz, Senior Director, Brand Marketing & Communications
New York Road Runners
David Dobbins, Media and Print Services Director
Boehringer Ingelheim Pharmaceuticals, Inc.
Russ Findlay, Chief Marketing Officer, President, Partner
Matt Fitzpatrick, Director & Associate General Counsel – Beauty Care and Fabric & Home Care
The Procter & Gamble Co.
John Fredette, Director, Brand Marketing & Global Advertising
Jennifer Gardner, Senior Director of Media, North America
Scott Grenz, Director, Media Buying NA
Kevin Holowicki, Executive Vice President
Benjamin Jankowski, Group Head, Global Media
Valerie Light, Formerly Manager, Broadcast Production
Verizon Communications (now freelance consultant)
Jim Low, President
Jason Morros, Vice President Head of Integrated Marketing
James Pardes, Formerly VP, Marketing & Communications
Lou Paskalis, Senior VP, Global Media Executive
Bank of America
Anna Ritchie, Director, Content and Community
Pepperidge Farm, Inc.
Glenn Roginski, Director, Marketing Lab – Media
David Ronk, Executive Director of Media & Channel Strategy
Cassidy Sehgal, Vice President, Digital & Advertising Counsel
Charlie Shin, VP, CRM & Analytics
Major League Soccer
Manos Spanos, SVP/CMP Brand Marketing Yogurt BU - USA
David Strome, VP Media Services- Americas
LVMH Moët Hennessy Louis Vuitton
Amanda Zaky, Senior Manager of Digital Media
Mars Snackfood US
About BBB National Programs: BBB National Programs (BBB NP) fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution and other programs. These programs were formerly administered by the Council of Better Business Bureaus. BBB NP is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM). The programs are designed to resolve business issues and advance shared objectives by responding to marketplace concerns to create a better customer experience. To learn more about industry self-regulation, please visit: BBBNP.org.
Media Advisory: FTC Commissioner Rebecca Slaughter to Keynote National Advertising Division “Future of Ad Law” 2021 Annual Conference
New York, NY – September 21, 2021 – In its 50th anniversary year, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2021 Annual Conference virtually next week, running Wednesday, September 29 through Friday, October 1. Members of the media are invited to cover NAD 2021 with...
Children’s Advertising Review Unit Issues Revised Guidelines for Responsible Advertising to Children, Effective January 1, 2022
McLean, VA – July 29, 2021 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today announced the issuance of the revised CARU Advertising Guidelines, widely recognized industry standards to assure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended...
U.S.-Based BBB National Programs Announced as Winner for “Best Sectoral Initiative” by International Council of Advertising Self-Regulation
On 15 June 2021, the International Council for Advertising Self-Regulation (ICAS) announced the winners of its second edition of the ICAS Global Awards. The objective of the ICAS Awards is to reward initiatives that contribute to responsible marketing practices and a more effective and impactful...
BBB National Programs Adds FTC Veteran Mamie Kresses as Vice President, Children’s Advertising Review Unit (CARU)
McLean, VA – April 12, 2021 – BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation and dispute resolution programs, today announced the hire of FTC veteran Mamie Kresses as Vice President, Children’s Advertising Review Unit (CARU). Kresses moves from the...