Time for Revolution in the Direct Selling Industry

Oct 14, 2020

Time for Revolution in the Direct Selling Industry BBB National Programs Podcast

When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published Earnings Claims Guidance, President of the Direct Selling Association (DSA) Joe Mariano said, “DSA members believe it is time for revolution, not evolution.”

In this podcast episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of Global Compliance of Nu Skin Enterprises, and John Parker, Chief Sales Officer and Regional President of Amway to discuss how the nature of this fast-changing marketplace has informed the direct selling industry’s approach to self-regulation, how the DSSRC has helped, and the work that lies ahead. 

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Press Release

BBB National Programs Partners with Facebook to Strengthen Truth-in-Advertising Enforcement on the Social Network's U.S. Platform

New York, NY – December 2, 2020 – Taking an important step to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs today announced a new National Advertising Division (NAD) partnership with Facebook. 

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Press Release

Arcadia Consumer Healthcare Violates National Advertising Division Procedures

New York, NY – November 30, 2020 – The National Advertising Division (NAD) determined that Arcadia Consumer Healthcare violated Section I2(b) of the Procedures for the U.S. advertising industry’s process of self-regulation by using the outcome of an NAD case for promotional purposes. The advertising claims at issue in the case were challenged by...
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Press Release

BBB National Programs Adds New Senior Leadership in Privacy Initiatives and Human Resources and an Attorney to NAD

McLean, VA – November 2, 2020 – BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced new additions to the organization’s senior leadership team that will deepen its bench in privacy, human resources, and...
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Press Release

CapRate Events, LLC Violates National Advertising Division Procedures with Public Mischaracterization of France Media, Inc. Case Decision

New York, NY – October 28, 2020 – The National Advertising Division (NAD) today determined that CapRate Events, LLC violated Section I2(b) of the Procedures for the U.S. advertising industry’s process of self-regulation by mischaracterizing NAD’s decision regarding advertising for its...
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