-
The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway.
-
Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).
-
The Online Interest-Based Advertising Accountability Program (Accountability Program) released its
second Compliance Warning today, clarifying that the Digital Advertising Alliance’s Self-Regulatory Principles apply to all technologies companies employ to collect data about consumers’ web-surfing activity in order to serve them ads based on interests inferred from that activity.
-
Hundreds of free smart phone and tablet apps offer children the opportunity to correspond, Facetime or otherwise interact with Santa Claus. And some of those apps may pose a privacy risk to young users, according to the Children’s Advertising Review Unit.
-
The Online Interest-Based Advertising Accountability Program (Accountability Program) today released its first Compliance Warning.
-
The National Advertising Review Council (NARC), founded in 1971, is now the Advertising Self-Regulatory Council (ASRC).
-
In January 2001, CARU’s self-regulatory program became the first Federal Trade Commission-approved Safe Harbor under the Children’s Online Privacy Protection Act of 1998 (COPPA).