BBB National Programs Press Releases

  • UK-U.S. Data Transfers: Post-Brexit Update for Privacy Shield Businesses

    As of February 1, 2020, the United Kingdom is no longer part of the European Union. However, under the terms of the final withdrawal agreement, EU law will remain in effect for the UK through the end of the calendar year. No change to your existing Privacy Shield statement will be required until this transition period ends. As the U.S. Department of Commerce guidance states, “the United States will consider a Privacy Shield participant’s commitments to comply with the Framework to include personal data received from the UK in reliance on Privacy Shield with no additional action on the part of a participant required.”

  • Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy

    Arlington, VA – February 3, 2020 – BBB National Programs, Inc. announced that Mary K. Engle joined the organization as Executive Vice President, Policy. Until January 31, 2020, she was the Associate Director of the Division of Advertising Practices at the Federal Trade Commission (FTC).

  • What is the California Consumer Privacy Act?

    Most Americans are unsure about how their personal data is collected, used, and shared (collectively, processed) by companies, and desire government-mandated protections to ensure they are not harmed by this activity. In the absence of federal consumer privacy legislation, the California State Legislature has stepped in to protect its residents’ privacy. The California Consumer Privacy Act (CCPA) empowers state residents to learn more about how companies process their personal data, demand that companies delete their data, and prohibit companies from selling their data. 

  • Age Ain’t Nothing but a Number, Unless You Are Collecting It for Age-Screening Purposes

    Many of today’s tech-savvy children know that you must be at least 13 years old to use certain websites or mobile apps. This begs the question, is there a point to online age screening at all? 

    The Federal Trade Commission (FTC) is asking the same thing in its recent review of the regulations for the Children’s Online Privacy Protection Act (COPPA). In its last review in 2013, the FTC added a new category to the definition of “an online service directed to children” that allows operators that do not target children as their primary audience to age-screen and only comply with notice and consent requirements for users under 13. COPPA does not tell operators how to age-screen but does provide guidance in its publication, “Complying with COPPA: Frequently Asked Questions.” In the current review, the FTC asks whether the Rule should be more specific about the appropriate methods for determining the age of users.

  • How to Protect Children’s Privacy Beyond Parental Controls

    Children’s privacy is a hot topic in the media these days. It may seem like a new concern but we at the BBB National Programs’ Children’s Advertising Review Unit (CARU) have been keeping an eye on it since the beginning.

    CARU was established decades ago to promote responsible advertising to children at a time when advertising was mainly on television. The self-regulatory program and its guidelines were designed to adapt to changes in the marketing and media landscape – offline and online - so when concerns about online data collection practices arose, CARU was able to get a jump on it even before lawmakers could pass the federal Children’s Online Privacy Protection Act in 1998.  

  • Like Data for Chocolate: Takeaways from a recent mobile video ads case

    Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles.

    Collectively, companies’ responsibilities under the Principles all flow from two simple ideas. First, consumers need to know when interest-based advertising (IBA) happens on websites and mobile apps. Second, they should be able to opt out of it if they want to.

  • CARU Submits Comments on the FTC COPPA Rule Review

    The Federal Trade Commission (“FTC” or “Commission”) recently requested public comment on its implementation of the Children's Online Privacy Protection Act (“COPPA”), through the Children's Online Privacy Protection Rule (“COPPA Rule” or “the Rule”).

  • CARU Director, Dona J. Fraser to Speak at The Future of the COPPA Rule: An FTC Workshop

    The Federal Trade Commission recently announced its agenda for its upcoming workshop: The Future of the Children's Online Privacy Protection Act (COPPA). The Children's Advertising Review Unit (CARU) was thrilled that its director, Dona J. Fraser was invited to speak on a panel about such an important topic. CARU is not only a safe harbor provider under COPPA but it was the first program to be deemed with the honor.
  • National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities

    BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization.
  • Keurig Dr Pepper Joins CFBAI

    Arlington, VA – Children’s Food and Beverage Advertising Initiative (CFBAI) is pleased to welcome Keurig Dr Pepper (KDP) as the newest program participant. Earlier this year, KDP agreed to advertise only foods that comply with CFBAI’s Uniform Nutrition Criteria in advertising directed to children under age 12. KDP’s CFBAI pledge went into effect in July 2019.