BBB National Programs Press Releases
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7/09/2020 - Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry
BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards. -
6/05/2020 - BBB National Programs’ Dona Fraser Reacts to App Developer HyperBeard, Inc.’s Settlement with FTC Regarding Allegations It Illegally Collected Kids’ Data without Parental Consent
Arlington, VA, June 5, 2020 – Dona Fraser, Vice President of BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued the following statement:
“Yesterday’s announcement by the Federal Trade Commission (FTC) regarding HyperBeard, Inc.’s alleged violation of the Children’s Online Privacy Protection Act Rule (COPPA Rule) demonstrates that when companies choose not to follow self-regulatory principles and procedures, they open the door to significant consequences with a regulatory agency such as the FTC.
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5/13/2020 - CRN and NAD Continue Commitment to Self-Regulatory Efforts for Dietary Supplement Advertising as the CRN/NAD Program Ends
The Council for Responsible Nutrition Foundation (CRNF) and the BBB National Programs’ National Advertising Division (NAD) announced today that the CRN/NAD program will conclude on July 1, 2020. Launched in 2006, the CRN/NAD program has served as a key self-regulatory initiative to monitor and promote truthful and accurate advertising for the dietary supplement industry, closing more than 360 cases. -
5/13/2020 - BBB National Programs’ Children’s Advertising Review Unit Urges FTC to “Follow Up Now” on U.S. Senators’ Call for Inquiry into the State of Children’s Privacy
With widespread recognition that the COVID-19 pandemic has elevated children’s risk online, BBB National Programs’ Vice President Dona Fraser today issued the following statement in support of a call by a bipartisan group of U.S. Senators that the FTC conduct an inquiry into the state of children’s privacy in digital advertising and educational technology. -
5/06/2020 - Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles
The nation’s 19 leading food, beverage, and quick service restaurant companies today have agreed to strengthen their voluntary commitments for responsible food marketing to children with the adoption of the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 2021 Core Principles. -
4/28/2020 - BBB National Programs’ Direct Selling Self-Regulatory Council Applauds Federal Trade Commission’s Warning Letters on Coronavirus Claims
BBB National Programs’ vice president of the Direct Selling Self-Regulatory Council (DSSRC), Peter Marinello, today applauded the Federal Trade Commission (FTC)’s April 24 action to send 10 warning letters to direct selling businesses disseminating inaccurate claims about the ability of their products to treat or prevent coronavirus disease, as well as claims that their salesforce members can earn significant income during the current pandemic that is not representative of the amount of income that their salesforce members generally earn. -
4/21/2020 - Jim Boyle Named Chief Marketing & Communications Officer for BBB National Programs
BBB National Programs, where businesses turn to enhance consumer trust and where consumers are heard, today announced that Jim Boyle has joined the organization as Chief Marketing & Communications Officer. The announcement was made by Eric D. Reicin, President and CEO, BBB National Programs, to whom Boyle will report. -
4/14/2020 - Advertising Self-Regulation Reaches the 2020 Election Cycle: BBB National Programs Watchdog Releases Latest Political Ads Report
Building upon its longstanding work in the digital privacy arena, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today published its second report on 2020 trends in political advertising. The report provides a snapshot of political advertising in a 2020 campaign season that has been disrupted by the impact of the novel coronavirus, as well as a look at advertisers’ compliance with the Digital Advertising Alliance’s Political Advertising Principles, published in 2018 and enforced by DAAP.
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4/07/2020 - BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims
As the United States deals with the unprecedented health crisis caused by the novel coronavirus, BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), and the Direct Selling Association (DSA) today urged all direct selling companies and their salesforces to ensure all claims made about health-related products are accurate. -
4/02/2020 - BBB National Programs’ National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims
With state and federal courts across the country suspending trials and other legal proceedings to help contain the coronavirus pandemic, BBB National Programs, Inc.’s National Advertising Division (NAD) today launched its NAD Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process.