Press Releases

4/02/2020 - BBB National Programs’ National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims

With state and federal courts across the country suspending trials and other legal proceedings to help contain the coronavirus pandemic, BBB National Programs, Inc.’s National Advertising Division (NAD) today launched its NAD Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process.

2/26/2020 - This Campaign Season, BBB National Programs’ Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads

In today’s political environment, many American voters have grown wary about the political content they encounter online. Legislators and social media platforms have struggled with 21^st century challenges associated with political content in our digital lives. Now, to partially address these issues, BBB National Programs’ Digital Advertising Accountability Program (DAAP) will be monitoring online content to ensure that advertisers follow new best practices for online political advertising.

2/03/2020 - Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy

Arlington, VA – February 3, 2020 – BBB National Programs, Inc. announced that Mary K. Engle joined the organization as Executive Vice President, Policy. Until January 31, 2020, she was the Associate Director of the Division of Advertising Practices at the Federal Trade Commission (FTC).

1/06/2020 - CARU Submits Comments on the FTC COPPA Rule Review

The Federal Trade Commission (“FTC” or “Commission”) recently requested public comment on its implementation of the Children's Online Privacy Protection Act (“COPPA”), through the Children's Online Privacy Protection Rule (“COPPA Rule” or “the Rule”).

1/06/2020 - CARU Director, Dona J. Fraser to Speak at The Future of the COPPA Rule: An FTC Workshop

The Federal Trade Commission recently announced its agenda for its upcoming workshop: The Future of the Children's Online Privacy Protection Act (COPPA). The Children's Advertising Review Unit (CARU) was thrilled that its director, Dona J. Fraser was invited to speak on a panel about such an important topic. CARU is not only a safe harbor provider under COPPA but it was the first program to be deemed with the honor.

12/12/2019 - National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities

BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization.

11/18/2019 - Keurig Dr Pepper Joins CFBAI

Arlington, VA – Children’s Food and Beverage Advertising Initiative (CFBAI) is pleased to welcome Keurig Dr Pepper (KDP) as the newest program participant. Earlier this year, KDP agreed to advertise only foods that comply with CFBAI’s Uniform Nutrition Criteria in advertising directed to children under age 12. KDP’s CFBAI pledge went into effect in July 2019.

11/06/2019 - BBB National Programs Appoints Eric D. Reicin President & Chief Executive Officer following Council of Better Business Bureaus' Restructure

Arlington, VA – (November 6, 2019) – BBB National Programs, Inc. (BBB NP) today announced the appointment of Eric D. Reicin as President and Chief Executive Officer, effective November 4, 2019. His appointment follows a June 1, 2019 reorganization resulting in the establishment of BBB NP.

10/15/2019 - Twenty Years of Successful Co-Regulation Under COPPA: A Model for Fostering Consumer Privacy

When Congress enacted the COPPA safe harbor provisions, its goal was to increase compliance by leveraging industry self-regulatory resources, thus protecting children. This paper examines how that provision arose, and how it has operated over the past two decades in complement with the entire COPPA framework to benefit children and parents, government, and businesses alike.

8/01/2019 - CFBAI Statement on ‘Food industry self-regulation after 10 years’ (Rudd Center 2017)

We are pleased that the Rudd Center report “Food industry self-regulation after 10 years” noted measurable improvements in food advertising directed to children since the launch of the Children’s Food and Beverage Advertising Initiative in 2007. CFBAI and its participants share the Rudd Center’s goal of improving the children’s food advertising landscape. That is why CFBAI participants have voluntarily committed to limit their food advertising to children under age 12 to foods that meet strong nutrition criteria, or to not advertise to this age group at all. The Rudd Center and other groups have noted several times that CFBAI participants have kept their promises, as have the confectionery companies that have joined the Children’s Confection Advertising Initiative (CCAI).

BBB National Programs Press Releases