The companies that participated in the Children’s Confection Advertising Initiative (CCAI) achieved excellent compliance with their commitments to not advertise to children under age 12 in 2016.
“We are so pleased that two additional confection companies have joined CCAI,” said Maureen Enright, director of CCAI.
The Council of Better Business Bureaus (CBBB), in partnership with the National Confectioners Association (NCA), announced a new self-regulatory initiative that promotes responsible advertising to children.