BBB National Programs Press Releases
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1/05/2021 - BBB National Programs Announces 85 Distinguished Members of 2021 National Advertising Review Board Panel
McLean, VA – January 5, 2021 – BBB National Programs today announced the 2021 Panel Pool Members for its National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The National Advertising Review Board panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance of its decisions. -
12/14/2020 - BBB National Programs Board of Directors Elects Three New Members
McLean, VA – December 14, 2020 – The Board of Directors of BBB National Programs, an independent non-profit organization that operates more than a dozen self-regulation programs, today announced that it has elected three new members for the 2020-2023 term and re-elected the Board Chair and Board Vice Chair. -
12/02/2020 - BBB National Programs Partners with Facebook to Strengthen Truth-in-Advertising Enforcement on the Social Network's U.S. Platform
New York, NY – December 2, 2020 – Taking an important step to advance the effectiveness of its quick and efficient self-regulatory programs, BBB National Programs today announced a new National Advertising Division (NAD) partnership with Facebook. Effective immediately, this partnership enables NAD to share case outcomes addressing Facebook advertising directly with Facebook, allowing their enforcement teams to then act on those ads that violate their policies. The result will be to encourage ethical practices among advertisers and a stronger, more robust system of self-regulation.
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11/30/2020 - Arcadia Consumer Healthcare Violates National Advertising Division Procedures
New York, NY – November 30, 2020 – The National Advertising Division (NAD) determined that Arcadia Consumer Healthcare violated Section I2(b) of the Procedures for the U.S. advertising industry’s process of self-regulation by using the outcome of an NAD case for promotional purposes. The advertising claims at issue in the case were challenged by Arcadia. -
11/02/2020 - BBB National Programs Adds New Senior Leadership in Privacy Initiatives and Human Resources and an Attorney to NAD
McLean, VA – November 2, 2020 – BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced new additions to the organization’s senior leadership team that will deepen its bench in privacy, human resources, and truth-in-advertising. The announcement was made by Eric D. Reicin, President and CEO, BBB National Programs. -
10/28/2020 - CapRate Events, LLC Violates National Advertising Division Procedures with Public Mischaracterization of France Media, Inc. Case Decision
New York, NY – October 28, 2020 – The National Advertising Division (NAD) today determined that CapRate Events, LLC violated Section I2(b) of the Procedures for the U.S. advertising industry’s process of self-regulation by mischaracterizing NAD’s decision regarding advertising for its competitor, commercial real estate publisher France Media Inc, (FMI), via email to multiple industry professionals. -
9/09/2020 - Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference
New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7. -
8/20/2020 - BBB National Programs’ National Advertising Division Launches NAD Complex Track, a Custom Challenge Process for Complex Advertising Claims
The National Advertising Division (NAD) of BBB National Programs today launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited NAD Fast-Track SWIFT process launched in early April 2020. -
8/10/2020 - Dona Fraser Named Senior Vice President, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives
BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D. Reicin, president and CEO, BBB National Programs. -
7/22/2020 - Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices
Amid widespread news stories that Facebook Inc. is considering imposing a ban on political ads in the days leading up to the U.S. election in November, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today issued a report detailing how some political advertisers right now fall far short of full compliance with advertising transparency best practices, as well as a companion analysis of publicly available political ad data provided by Facebook and Google.