BBB National Programs Press Releases
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4/07/2020 - BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims
As the United States deals with the unprecedented health crisis caused by the novel coronavirus, BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), and the Direct Selling Association (DSA) today urged all direct selling companies and their salesforces to ensure all claims made about health-related products are accurate. -
4/02/2020 - BBB National Programs’ National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims
With state and federal courts across the country suspending trials and other legal proceedings to help contain the coronavirus pandemic, BBB National Programs, Inc.’s National Advertising Division (NAD) today launched its NAD Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process.
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2/26/2020 - This Campaign Season, BBB National Programs’ Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads
In today’s political environment, many American voters have grown wary about the political content they encounter online. Legislators and social media platforms have struggled with 21st century challenges associated with political content in our digital lives. Now, to partially address these issues, BBB National Programs’ Digital Advertising Accountability Program (DAAP) will be monitoring online content to ensure that advertisers follow new best practices for online political advertising. -
2/03/2020 - Mary K. Engle Joins BBB National Programs as Executive Vice President, Policy
Arlington, VA – February 3, 2020 – BBB National Programs, Inc. announced that Mary K. Engle joined the organization as Executive Vice President, Policy. Until January 31, 2020, she was the Associate Director of the Division of Advertising Practices at the Federal Trade Commission (FTC).
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1/06/2020 - CARU Submits Comments on the FTC COPPA Rule Review
The Federal Trade Commission (“FTC” or “Commission”) recently requested public comment on its implementation of the Children's Online Privacy Protection Act (“COPPA”), through the Children's Online Privacy Protection Rule (“COPPA Rule” or “the Rule”).
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1/06/2020 - CARU Director, Dona J. Fraser to Speak at The Future of the COPPA Rule: An FTC Workshop
The Federal Trade Commission recently announced its agenda for its upcoming workshop: The Future of the Children's Online Privacy Protection Act (COPPA). The Children's Advertising Review Unit (CARU) was thrilled that its director, Dona J. Fraser was invited to speak on a panel about such an important topic. CARU is not only a safe harbor provider under COPPA but it was the first program to be deemed with the honor. -
12/12/2019 - National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities
BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization. -
11/18/2019 - Keurig Dr Pepper Joins CFBAI
Arlington, VA – Children’s Food and Beverage Advertising Initiative (CFBAI) is pleased to welcome Keurig Dr Pepper (KDP) as the newest program participant. Earlier this year, KDP agreed to advertise only foods that comply with CFBAI’s Uniform Nutrition Criteria in advertising directed to children under age 12. KDP’s CFBAI pledge went into effect in July 2019.
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11/06/2019 - BBB National Programs Appoints Eric D. Reicin President & Chief Executive Officer following Council of Better Business Bureaus' Restructure
Arlington, VA – (November 6, 2019) – BBB National Programs, Inc. (BBB NP) today announced the appointment of Eric D. Reicin as President and Chief Executive Officer, effective November 4, 2019. His appointment follows a June 1, 2019 reorganization resulting in the establishment of BBB NP.
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10/15/2019 - Twenty Years of Successful Co-Regulation Under COPPA: A Model for Fostering Consumer Privacy
When Congress enacted the COPPA safe harbor provisions, its goal was to increase compliance by leveraging industry self-regulatory resources, thus protecting children. This paper examines how that provision arose, and how it has operated over the past two decades in complement with the entire COPPA framework to benefit children and parents, government, and businesses alike.