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BBB National Programs, Inc. was launched in 2019 as part of an internal restructuring of the Council of Better Business Bureaus, Inc. (CBBB). BBB National Programs now administers the self-regulatory and dispute resolution programs formerly administered by the CBBB.
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The Children’s Confection Advertising Initiative (CCAI) participants again demonstrated excellent compliance with their commitments to not advertise to children under age 12 in 2017.
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The nation’s leading food and beverage companies and quick-serve restaurants demonstrated excellent compliance in 2016 with their commitments to advertise to children only foods that meet uniform nutrition criteria.
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The companies that participated in the Children’s Confection Advertising Initiative (CCAI) achieved excellent compliance with their commitments to not advertise to children under age 12 in 2016.
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“We are so pleased that two additional confection companies have joined CCAI,” said Maureen Enright, director of CCAI.
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The Council of Better Business Bureaus (CBBB), in partnership with the National Confectioners Association (NCA), announced a new self-regulatory initiative that promotes responsible advertising to children.