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The Advertising Self-Regulatory Council (ASRC) announced the appointment of Kenneth A. Plevan as chair of the National Advertising Review Board (NARB), effective March 1, 2019.
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A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.”
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The Children’s Confection Advertising Initiative (CCAI) participants again demonstrated excellent compliance with their commitments to not advertise to children under age 12 in 2017.
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The nation’s leading food and beverage companies and quick-serve restaurants demonstrated excellent compliance in 2016 with their commitments to advertise to children only foods that meet uniform nutrition criteria.
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Today, the Online Interest-Based Advertising Accountability Program announced that on April 1, 2018, it will require video advertisements to provide consumers with transparency and control with every interest-based video ad roll.
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The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) today announced the appointment of Dona J Fraser as Director of the Children’s Advertising Review Unit (CARU). CARU was created in 1974 to promote principles of responsibility in advertising to children.
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The companies that participated in the Children’s Confection Advertising Initiative (CCAI) achieved excellent compliance with their commitments to not advertise to children under age 12 in 2016.
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The Online Interest-Based Advertising Accountability Program begins enforcement of the Digital Advertising Alliance’s latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices.
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“We are so pleased that two additional confection companies have joined CCAI,” said Maureen Enright, director of CCAI.