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The nation’s leading food and beverage companies and quick-serve restaurants demonstrated excellent compliance in 2016 with their commitments to advertise to children only foods that meet uniform nutrition criteria.
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Today, the Online Interest-Based Advertising Accountability Program announced that on April 1, 2018, it will require video advertisements to provide consumers with transparency and control with every interest-based video ad roll.
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The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) today announced the appointment of Dona J Fraser as Director of the Children’s Advertising Review Unit (CARU). CARU was created in 1974 to promote principles of responsibility in advertising to children.
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The companies that participated in the Children’s Confection Advertising Initiative (CCAI) achieved excellent compliance with their commitments to not advertise to children under age 12 in 2016.
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The Online Interest-Based Advertising Accountability Program begins enforcement of the Digital Advertising Alliance’s latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices.
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“We are so pleased that two additional confection companies have joined CCAI,” said Maureen Enright, director of CCAI.
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The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile.
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The Council of Better Business Bureaus (CBBB), in partnership with the National Confectioners Association (NCA), announced a new self-regulatory initiative that promotes responsible advertising to children.
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The Children’s Advertising Review Unit (CARU), an investigative unit of the Advertising Self-Regulatory Council administered by the Council of Better Business Bureaus, has collaborated with the Toy Industry Association (now The Toy Association), the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, to publish a free, updated guide that helps parents talk with their children about advertising. The latest edition of the brochure includes new information about online privacy, apps, and mobile marketing.
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The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway.