Ad Watchers: Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?
May 8, 2024
In this episode of Ad Watchers, hosts Eric and Annie, address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions. Our hosts discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides, and break down the good, the bad, and the gray in advertising using consumer reviews.