COPPA 3.0? Privacy Updates for Kids, Tweens, and Teens

March 27, 2025



So much has changed, and yet, so much has stayed the same. COPPA, the revised COPPA Rule, COPPA 2.0. KOSA, KOSMA…is 2025 going to be the year for meaningful privacy protections for children, tweens, and teens?

Join us for this episode of Priv, where Dona Fraser is joined by Rukiya Bonner, Director, Children’s Advertising Review Unit, BBB National Programs to discuss a year in children’s privacy in review. Dona and Rukiya break down the FTC’s COPPA Rule revisions, what new legislation has been proposed, what those proposals mean for businesses (including consideration of teen users), and predictions on what could be coming next. 

Host: Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs
Guest: Rukiya Bonner, Director, Children’s Advertising Review Unit (CARU), BBB National Programs

Additional Resources:
Key Takeaways
  • The definition of a child is crucial in privacy discussions.
  • Legislative proposals are increasing but progress is slow.
  • COPPA 1.0 remains the law, with updates anticipated in 2025.
  • Verifiable parental consent is evolving with technology.
  • Safe harbors provide essential compliance support for companies.
  • State-level laws are creating a complex patchwork for compliance.
  • Balancing privacy and safety is a significant challenge.
  • Targeted advertising must comply with strict regulations.
  • Companies should prepare for the upcoming changes in legislation.
  • Engaging with third-party vendors is critical for compliance.

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