Ad Watchers: Time for a health claims checkup?
July 16, 2025
Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competent and reliable scientific evidence (CARSE).
In this episode, your hosts Annie and Eric dig into the weeds of National Advertising Division cases on GLP-1, claims that certain foods could “boost brain health,” performance claims like “live longer” and “jump higher,” and other drug and dietary supplement claims, including those targeted to creating a “calm mood” in children.
Related Resources
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Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competent and reliable scientific evidence (CARSE).
In this episode, your hosts Annie and Eric dig into the weeds of National Advertising Division cases on GLP-1, claims that certain foods could “boost brain health,” performance claims like “live longer” and “jump higher,” and other drug and dietary supplement claims, including those targeted to creating a “calm mood” in children.
Related Resources
- Are you taking care of your health claims?
- National Advertising Division Challenge Admire Aesthetics Discontinues Claims for Tirzepatide
- National Advertising Division Finds Claims for Brainiac Applesauce and Gummy Vitamins Supported
- National Advertising Division Finds Certain Claims for Amazentis SA’s Mitopure Cellular Nutrition Supported
- National Advertising Review Board Recommends Olly Discontinue or Modify Certain Advertising Claims
- National Advertising Division Finds Novartis Breast Cancer Drug Claim Supported
- National Advertising Division Recommends Certain Health-Related Claims for MagniLife Knee Pain Relief
- National Advertising Division Finds Certain Claims for VKTRY Performance Insoles Supported
Enjoyed this episode? Get caught up on past seasons of the Ad Watchers and subscribe to never miss an episode.