Direct Selling Self-Regulatory Council Refers Aloette Cosmetics to the FTC and Georgia Attorney General Over Unsubstantiated Earnings Claims
McLean, VA – July 31, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred marketing claims made by Aloette Cosmetics, a brand of Astral Health & Beauty, Inc., to the Federal Trade Commission (FTC) and the Georgia Attorney General’s Office for review after the company failed to respond to DSSRC’s inquiries regarding earnings claims made by its salesforce members on social media.
Astral Health & Beauty owns and operates several beauty and skincare brands, with Aloette functioning as one of its key direct-selling and franchise-based skincare and cosmetics divisions. The claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The claims that formed the basis of this inquiry include but are not limited to:
DSSRC’s inquiry expressed concern that these claims communicated the message that the typical Aloette sales force member could generally expect to earn significant, career-level income or achieve life-changing financial success through participation in the Aloette business opportunity.
Under the FTC and DSSRC’s Earnings Claim Guidance, companies and their representatives must ensure earnings claims are truthful and substantiated by reliable evidence. Phrases such as “financial freedom,” “unlimited income,” and similar representations are prohibited when made without appropriate context or disclaimers.
DSSRC made multiple outreach attempts to Aloette, however, Aloette did not respond or engage in the independent self-regulatory process.
As a result, DSSRC has referred this matter to the FTC and the Georgia Attorney General’s Office for further review.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
Astral Health & Beauty owns and operates several beauty and skincare brands, with Aloette functioning as one of its key direct-selling and franchise-based skincare and cosmetics divisions. The claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The claims that formed the basis of this inquiry include but are not limited to:
- “Do you need extra income? Do you like skin care and cosmetics? Have you considered a side gig before but didn't want to put in the money to get started?? You don't need another job that pressures you into working around their schedule. With this job you create your own schedule and it can work around kids, full-time employment…”
- “Whether you want to make a little extra cash or make Aloette your full-time job, we give you everything you need to build a thriving business that fits around your life. We offer multiple starter kit options to help kick-start your business and, ultimately, set you up for success…”
- “Being a ‘work from home’ Aloette Influencer has many perks Financial Freedom”
- “Aloette income potential is UNLIMITED!! Just in time to make the extra $$$ for Christmas!!! I LVE MY JOB!!”
- Picture stating: “Earn Full Time; Money working; Part Time Hours!”
- “Know of anyone wanting something for their retirement? Maybe they are concerned about saving some extra for retirement? Maybe they are no where near retirement but could use the money now! Join our team now! Part Time or more! Temporarily or long term. We have a UNIQUE opportunity for you!”
- “We offer top commissions, bonuses, and big discounts plus incredible perks such as our dream vacation Jetsetter trips and more!”
- Meet Leah! Since joining Aloette in 2022, this busy mom has thrived with 2 promotions, 179 parties, 10 new team members, and over $46,000 in personal sales! She credits her success to the flexibility of her business and the amazing support from her Aloette leaders. Leah started this journey to help her family financially, especially with two small kids and a baby on the way, but she’s gained so much more!”
DSSRC’s inquiry expressed concern that these claims communicated the message that the typical Aloette sales force member could generally expect to earn significant, career-level income or achieve life-changing financial success through participation in the Aloette business opportunity.
Under the FTC and DSSRC’s Earnings Claim Guidance, companies and their representatives must ensure earnings claims are truthful and substantiated by reliable evidence. Phrases such as “financial freedom,” “unlimited income,” and similar representations are prohibited when made without appropriate context or disclaimers.
DSSRC made multiple outreach attempts to Aloette, however, Aloette did not respond or engage in the independent self-regulatory process.
As a result, DSSRC has referred this matter to the FTC and the Georgia Attorney General’s Office for further review.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.