National Advertising Division Finds Charter’s “Unlimited” Claims Supported; Recommends Clear & Conspicuous Speed Limitation Disclosures
New York, NY – January 7, 2025 – Following a challenge by Verizon Communications Inc., BBB National Programs’ National Advertising Division found that Charter Communications Inc. substantiated certain express and implied claims about its Spectrum Mobile “Unlimited” and “Unlimited Plus” wireless data plans but recommended that Charter modify its website advertising to disclose high speed data limitations.
Verizon challenged Spectrum Mobile's website advertising, which referred to Charter's plans as “Unlimited” and “Unlimited Plus” and included several unlimited data claims which indicated that Spectrum Mobile plans include “Unlimited talk, text, and data,” which allows customers to “use all the data you want.”
The National Advertising Division (NAD) concluded that the advertising conveys the message that Spectrum Mobile customers who subscribe to an Unlimited or Unlimited Plus plan will be able to consistently engage in typical online activities, regardless of the amount of data consumed in any given month.
NAD found the challenged “Unlimited” express and implied claims supported.
NAD, however, recommended that Spectrum Mobile modify its website advertising by disclosing high-speed data limitations in close proximity to its “Unlimited” claims.
In its advertiser statement, Charter stated it “will comply with NAD’s recommendations regarding its disclosures.”
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