Advertiser Voluntarily Discontinues Claim in National Advertising Division Fast-Track SWIFT Case
New York, NY – January 12, 2022 – The National Advertising Division (NAD) of BBB National Programs closed one Fast-Track SWIFT case in December. In that case, Dyson, Inc. challenged SharkNinja Operating LLC’s claim that the Shark HyperAIR hair dryer is the industry’s “first and only high velocity hair dryer and styling system.”
Fast-Track SWIFT is an expedited NAD challenge process designed for single-issue advertising cases.
In response to Dyson’s SWIFT challenge, the advertiser informed NAD that, for independent reasons, it voluntarily decided to modify its advertising and affirmed that it would permanently discontinue the challenged claim. Therefore, NAD did not review this claim on its merits.
Fast-Track SWIFT is an expedited NAD challenge process designed for single-issue advertising cases.
In response to Dyson’s SWIFT challenge, the advertiser informed NAD that, for independent reasons, it voluntarily decided to modify its advertising and affirmed that it would permanently discontinue the challenged claim. Therefore, NAD did not review this claim on its merits.