Following National Advertising Division Challenge, DREO Voluntarily Discontinues Pedestal and Tower Fan Claims
New York, NY – September 3, 2026 – Following a BBB National Programs’ National Advertising Division challenge brought by VeSync US Corporation, d/b/a Levoit, DREO Incorporated voluntarily discontinued the challenged claims for its pedestal and tower fan products.
Levoit and DREO are competitors in the household fan market. Levoit challenged express and implied claims made by DREO regarding the noise levels, comparative performance, sleep benefits, and value of its pedestal and tower fan products.
During the proceeding, DREO informed the National Advertising Division (NAD) that it had made the business decision to permanently discontinue all challenged claims. Therefore, NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, DREO stated it “agrees to comply with NAD’s decision.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
Levoit and DREO are competitors in the household fan market. Levoit challenged express and implied claims made by DREO regarding the noise levels, comparative performance, sleep benefits, and value of its pedestal and tower fan products.
During the proceeding, DREO informed the National Advertising Division (NAD) that it had made the business decision to permanently discontinue all challenged claims. Therefore, NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, DREO stated it “agrees to comply with NAD’s decision.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.