In National Advertising Division Challenge, Kevin Hart Modifies Social Media Posts to Disclose Material Connection to Fabletics
New York, NY – February 20, 2025 – As part of its routine monitoring program, BBB National Programs’ National Advertising Division inquired about the relationship between Fabletics, Inc. and celebrity influencer Kevin Hart. As a result of this inquiry, Kevin Hart modified his social media posts to include clear and conspicuous disclosures of his material connection to Fabletics.
Hart, an equity owner in Fabletics, has partnered with the brand since its inception in 2020 and is the face of the Fabletics Men brand.
At issue for the National Advertising Division (NAD) was whether Kevin Hart adequately disclosed his financial relationship and material connection with Fabletics while promoting its products on social media. NAD examined the sufficiency and placement of disclosures in Hart’s Instagram posts that endorsed Fabletics Men.
Fabletics asserted that a material connection disclosure might not be necessary given Hart’s prominent role and public association with the brand. However, as a significant segment of the audience might not be aware of Hart’s affiliation with Fabletics due to varying levels of engagement with athletic brands, comedians, or celebrity endorsements, NAD recommended a clear and conspicuous disclosure of Hart’s relationship with Fabletics.
In response to NAD’s inquiry, Fabletics informed NAD that the Instagram posts have been updated to clearly disclose Hart’s material connection with Fabletics and represented that it will require Hart to include appropriate disclosures in all future posts by Hart and will continue close monitoring by Fabletics for compliance.
NAD noted that the revised posts now include disclosures such as “#FableticsPartner” in the caption, placed above the “more” button, making the disclosure clear and conspicuous. NAD determined that these modifications address NAD’s concerns about the original dislosures, which commonly only tagged or referenced “@fableticsmen” and/or “@fabletics” and appeared after the “more” button.
The voluntary modifications to the posts will be treated, for compliance purposes, as though NAD recommended the modifications and Fabletics agreed to comply.
In its advertiser statement, Fabletics stated that it “agrees to comply with NAD’s recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
Hart, an equity owner in Fabletics, has partnered with the brand since its inception in 2020 and is the face of the Fabletics Men brand.
At issue for the National Advertising Division (NAD) was whether Kevin Hart adequately disclosed his financial relationship and material connection with Fabletics while promoting its products on social media. NAD examined the sufficiency and placement of disclosures in Hart’s Instagram posts that endorsed Fabletics Men.
Fabletics asserted that a material connection disclosure might not be necessary given Hart’s prominent role and public association with the brand. However, as a significant segment of the audience might not be aware of Hart’s affiliation with Fabletics due to varying levels of engagement with athletic brands, comedians, or celebrity endorsements, NAD recommended a clear and conspicuous disclosure of Hart’s relationship with Fabletics.
In response to NAD’s inquiry, Fabletics informed NAD that the Instagram posts have been updated to clearly disclose Hart’s material connection with Fabletics and represented that it will require Hart to include appropriate disclosures in all future posts by Hart and will continue close monitoring by Fabletics for compliance.
NAD noted that the revised posts now include disclosures such as “#FableticsPartner” in the caption, placed above the “more” button, making the disclosure clear and conspicuous. NAD determined that these modifications address NAD’s concerns about the original dislosures, which commonly only tagged or referenced “@fableticsmen” and/or “@fabletics” and appeared after the “more” button.
The voluntary modifications to the posts will be treated, for compliance purposes, as though NAD recommended the modifications and Fabletics agreed to comply.
In its advertiser statement, Fabletics stated that it “agrees to comply with NAD’s recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.