Direct Selling Self-Regulatory Council Recommends FARMASI Modify or Discontinue Certain Earnings Claims
McLean, VA – May 7, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that FARMASI, a multi-level marketing company that markets cosmetic, skincare, haircare, and personal care products, modify or discontinue earnings claims made by FARMASI and its salesforce members.
The earnings claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The earnings claims that formed the basis of this inquiry include, but were not limited to:
DSSRC was concerned that the challenged claims communicated the message that the typical FARMASI salesforce member can generally expect to earn significant income from the FARMASI business opportunity.
FARMASI did not attempt to support the earnings claims that were brought to its attention and took immediate action to contact the individuals responsible for the claims and ask that they be removed. DSSRC confirmed 12 of the 20 earnings claims were removed.
While acknowledging FARMASI’s good faith efforts, DSSRC remained concerned with the eight existing unqualified earnings claims that remain available to the public and communicate an unrealistic picture of the income a typical FARMASI salesforce member can expect to receive. DSSRC recommended that FARMASI continue its efforts to facilitate the discontinuance or modification of the remaining earnings claims.
DSSRC further noted that, if those efforts are unsuccessful, FARMASI should pursue any appropriate enforcement mechanisms against the salesforce members responsible for the claim and subsequently contact the social media platform where the claims appear to advise them of the unauthorized claims and request that the posts be removed.
DSSRC will continue to closely monitor FARMASI earnings claims and initiate a compliance inquiry should it identify an ongoing pattern of unsupported earnings claims.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
The earnings claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The earnings claims that formed the basis of this inquiry include, but were not limited to:
- “Whether your goal is to supplement your income or make FARMASI your full time career, we’re committed to helping you earn as quickly as possible.”
- “My husband was supportive but gave me a goal, I HAD to profit $1k my first month. Well, I TRIPLED that goal! With FARMASI, we went from a negative $800 or more bank account every month to making almost $30k a month!!!”
- “I managed to be one of the first 100 FOUNDERS of the company. In only 5 months I won a trip to Istanbul, Turkey to visit FARMASI CITY and Antalya to the great annual convention. Everything was paid for it was truly incredible! FARMASI has changed my life and that of my team. Today I have TOTAL financial peace of mind, I live 100% off my FARMASI business.”
- “When I met FARMASI I had 5 part-time jobs, my mother was battling against cancer, I had many debts. My son, I did not see him grow up because I never had the time! Today I am free of jobs, my parents have a pension, and I am fulfilling my son's dreams.”
- “Debt & financial freedom - FARMASI has allowed me to save, pay off school debt, and have more financial freedom than I ever have.”
- “Our lives have changed so much since I said “yes” to FARMASI., but outside of the financial freedom its given me so much more.”
- “Without FARMASI I was struggling so hard to make ends meet. I know can keep my fridge full and have outings with my kids. I even bought my daughter a laptop for school. Do you need this financial freedom?”
- “Uncapped earning potential”
- “🔘 $1,000-$500,000 in bonuses 🔘 car bonus for any car you want”
- “My pay just hit my bank & I’m sat here in total awe! 8 months being with FARMASI and a 4-figure income I’ve only ever dreamt of 😭”
- “It was FARMASI pay day yesterday (they paid us ✌🏻 days early) and my jaw hit the floor when I saw that number… I've never came even remotely close to that number before!! I surpassed my monthly income of my 10 year teaching degree with a masters! In only 4 months!!”
DSSRC was concerned that the challenged claims communicated the message that the typical FARMASI salesforce member can generally expect to earn significant income from the FARMASI business opportunity.
FARMASI did not attempt to support the earnings claims that were brought to its attention and took immediate action to contact the individuals responsible for the claims and ask that they be removed. DSSRC confirmed 12 of the 20 earnings claims were removed.
While acknowledging FARMASI’s good faith efforts, DSSRC remained concerned with the eight existing unqualified earnings claims that remain available to the public and communicate an unrealistic picture of the income a typical FARMASI salesforce member can expect to receive. DSSRC recommended that FARMASI continue its efforts to facilitate the discontinuance or modification of the remaining earnings claims.
DSSRC further noted that, if those efforts are unsuccessful, FARMASI should pursue any appropriate enforcement mechanisms against the salesforce members responsible for the claim and subsequently contact the social media platform where the claims appear to advise them of the unauthorized claims and request that the posts be removed.
DSSRC will continue to closely monitor FARMASI earnings claims and initiate a compliance inquiry should it identify an ongoing pattern of unsupported earnings claims.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.