Privacy Watchdog Brings Funeral Company into Compliance with Ad Privacy Best Practices
McLean, VA – February 2, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), brought 13 websites for funeral, cremation, and cemetery services provider Service Corporation International (SCI) into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
DAAP monitors the digital marketplace for compliance with digital advertising best practices. As part of its ongoing monitoring activity, DAAP conducted a full review of the company’s websites. Finding signs of data collection for interest-based advertising on several of SCI’s sites without the enhanced notice of background data collection required by the DAA Principles, DAAP contacted the company about its privacy practices.
SCI responded to DAAP’s inquiry and worked to reach compliance with the DAA Principles. The company:
DAAP monitors the digital marketplace for compliance with digital advertising best practices. As part of its ongoing monitoring activity, DAAP conducted a full review of the company’s websites. Finding signs of data collection for interest-based advertising on several of SCI’s sites without the enhanced notice of background data collection required by the DAA Principles, DAAP contacted the company about its privacy practices.
SCI responded to DAAP’s inquiry and worked to reach compliance with the DAA Principles. The company:
- Added an enhanced notice link, in the form of the DAA’s AdChoices icon, to each of its websites.
- Modified its privacy policy to include a discussion of data collection, links to opt-out tools, and lists of third-party cookies on its sites.
- Added a statement of adherence to the DAA Principles to its privacy policies.
“Enhanced notice of third parties collecting data on a website for interest-based advertising is critically important to inform users regarding their information use and choices,” said Mary K. Engle, Executive Vice President, Policy, BBB National Programs. “We thank SCI for its efforts to prioritize end-user privacy.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DAAP decisions, visit the DAAP Decisions and Guidance webpage.