Direct Selling Self-Regulatory Council Administratively Closes Inquiry into IYOVIA Earnings Claims Following Announcement of FTC and State of Nevada Lawsuit
McLean, VA – May 5, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs administratively closed its pending inquiry into IYOVIA earnings claims due to the announcement of a joint Federal Trade Commission (FTC) and State of Nevada lawsuit regarding IYOVIA salesforce member overstatement of income expected through the IYOVIA business opportunity.
IYOVIA is a network marketing company, previously known as IM Mastery Academy and iMarketsLive, that offers a suite of digital products and services aimed at personal and professional development structured around a multi-level marketing model. The earnings claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The earnings claims that formed the basis of DSSRC’s inquiry include, but were not limited to:
DSSRC sent a Notice of Inquiry to IYOVIA in March expressing its concern that a number of salesforce member social media posts overstated the amount of income that would be generally expected by the typical IYOVIA business opportunity.
IYOVIA did not respond to DSSRC’s request for substantiation.
On May 1, 2025, the FTC announced its joint lawsuit with the State of Nevada against International Markets Live, Inc., doing business as IYOVIA, alleging that IYOVIA, directly and through its salesforce, “routinely disseminated deceptive earnings claims online, over the telephone, and through other means” to persuade consumers to purchase training on financial topics and to participate in the Company’s business venture.
Pursuant to section V(B)(3) of the DSSRC Policy & Procedures, DSSRC may administratively close a pending inquiry if it becomes aware that the matter at issue is “the subject of pending litigation” or is “the subject of a pending matter before a state or federal administrative agency.”
In this instance, DSSRC determined that the claims under its review are substantially similar, if not identical, to those addressed in the complaint filed by the FTC and the State of Nevada. As a result, DSSRC administratively closed this matter.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
IYOVIA is a network marketing company, previously known as IM Mastery Academy and iMarketsLive, that offers a suite of digital products and services aimed at personal and professional development structured around a multi-level marketing model. The earnings claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The earnings claims that formed the basis of DSSRC’s inquiry include, but were not limited to:
- “Iyovia is an education platform designed to teach you the art of day trading, empowering you to take control of your financial future.” “#IoviaLaunch””
- “Welcome to Iyovia—the education platform that empowers you to master day trading and take control of your financial future. No more grinding for someone else’s dreams. Learn the skills, build your wealth, and step into financial freedom.
- “No more relying on a paycheck—learn to trade, grow your wealth, and achieve financial freedom.”
- “Iyovia will empower you with the knowledge, tools, and support you need to achieve success and financial freedom.”
- “The House of Brand Designed To Unlock Your Potential To Financial Freedom is happening downtown!” and “… help you achieve financial goals and build true wealth” and “#IyoviaLaunch” and #financialfreedom”
- “Here’s to continuing our journey of self empowerment and building our financial status together! “#iyovia; #financialfreedom; #wealthbuilding”
- “Why wait for financial freedom when you can start building it now? Are you ready to turn your skills into streams of income? Are you building wealth or just making money? If you’re ready to change your financial future for the better drop a in the comments or DM me the words ‘I’m Ready’ #wealthbuilding #iyovia #financialfreedom”
- “I’m over here stacking pips like it’s second nature. This isn’t just trading—this is financial freedom in action.”
- “Achieving financial freedom isn’t about working harder, but working smarter.” #financialfreedom” “#iyovia”
DSSRC sent a Notice of Inquiry to IYOVIA in March expressing its concern that a number of salesforce member social media posts overstated the amount of income that would be generally expected by the typical IYOVIA business opportunity.
IYOVIA did not respond to DSSRC’s request for substantiation.
On May 1, 2025, the FTC announced its joint lawsuit with the State of Nevada against International Markets Live, Inc., doing business as IYOVIA, alleging that IYOVIA, directly and through its salesforce, “routinely disseminated deceptive earnings claims online, over the telephone, and through other means” to persuade consumers to purchase training on financial topics and to participate in the Company’s business venture.
Pursuant to section V(B)(3) of the DSSRC Policy & Procedures, DSSRC may administratively close a pending inquiry if it becomes aware that the matter at issue is “the subject of pending litigation” or is “the subject of a pending matter before a state or federal administrative agency.”
In this instance, DSSRC determined that the claims under its review are substantially similar, if not identical, to those addressed in the complaint filed by the FTC and the State of Nevada. As a result, DSSRC administratively closed this matter.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.