Direct Selling Self-Regulatory Council Refers Rain International to the FTC and Utah Attorney General Over Unsubstantiated Earnings Claims
McLean, VA – November 24, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred marketing claims made by Rain International, LLC to the Federal Trade Commission (FTC) and the Utah Attorney General’s Office for review after the company failed to respond to DSSRC’s inquiries regarding earnings claims made by its salesforce members on social media.
Rain International offers a line of seed-based nutritional and wellness products centered around its “nutrition from seeds” concept. The claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The claims that formed the basis of this inquiry were found on the Rain International website and on social media platforms, including Facebook, Instagram, and LinkedIn. Those claims include but are not limited to:
DSSRC’s inquiry expressed concern that these claims communicated the message that the typical Rain International salesforce member can expect to earn substantial income, receive significant bonuses and travel incentives, and achieve financial freedom.
Under the FTC and DSSRC’s Earnings Claim Guidance, companies and their representatives must ensure earnings claims are truthful and substantiated by reliable evidence. Phrases such as “financial freedom,” “unlimited income,” and similar representations are prohibited when made without appropriate context or disclaimers.
Despite DSSRC’s multiple outreach attempts, Rain International did not submit a response to DSSRC regarding the claims at issue and the claims still remain available to the general public.
As a result, DSSRC has referred this matter to the FTC and the Utah Attorney General’s Office for further review.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
Rain International offers a line of seed-based nutritional and wellness products centered around its “nutrition from seeds” concept. The claims at issue were identified by DSSRC through its ongoing, independent monitoring of advertising claims in the direct selling industry.
The claims that formed the basis of this inquiry were found on the Rain International website and on social media platforms, including Facebook, Instagram, and LinkedIn. Those claims include but are not limited to:
- Did you hear the good news? Our Rain Reimagined Promotion has been extended. Now, you have an extra chance to earn big bonuses on the RPs you enroll.
- “…being part of rain means you unearth your greatness, spread the power of seed nutrition, gain financial freedom, and prioritize YOU. this year we’re going harder. ready for us?”
- “This one giving me leverage as in time and money. Every year company will give me…exotic places that I would not spend my own money to come fully. For instance, Costa Rica. They taking care of whatever your household that you need, whatever tuition fee, college fee that you need. And on top of that we have a free holiday”
- “We’re unified family that champions health, provides opportunity, and offers personal, financial freedom.”
- “Only one of the feet received the toes amputated. Rain has stopped the amputation in the second foot…. I’m also sharing it with my son.. has had a ruptured aorta, he is feeling much better also…. We will do this for the next year. So twelve months, because the outcome is at the end of the next 12 months these people will have a minimum of $1,500 in passive income…now the truth is most people will earn far more than that. But if you just do what we teach you that’s where you’ll be in a year, or more…Let me say it different, in the next 12 months you will at least be at $1,500 in passive income or more.”
- “We’re unified family that champions health, provides opportunity, and offers personal, financial freedom. See how Rain can change your life, below.”
- “We believe changing the world begins with each individual. Our mission is to advance the health of every person with seed-nutrition so we can create true prosperity; through health, charity, personal growth, and financial freedom.”
DSSRC’s inquiry expressed concern that these claims communicated the message that the typical Rain International salesforce member can expect to earn substantial income, receive significant bonuses and travel incentives, and achieve financial freedom.
Under the FTC and DSSRC’s Earnings Claim Guidance, companies and their representatives must ensure earnings claims are truthful and substantiated by reliable evidence. Phrases such as “financial freedom,” “unlimited income,” and similar representations are prohibited when made without appropriate context or disclaimers.
Despite DSSRC’s multiple outreach attempts, Rain International did not submit a response to DSSRC regarding the claims at issue and the claims still remain available to the general public.
As a result, DSSRC has referred this matter to the FTC and the Utah Attorney General’s Office for further review.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.