National Advertising Division Finds Rapid Consulting's "Legal to Own with no FCC License Required" Claim for My Emergency Radio Supported
New York, NY – May 22, 2026 – In a challenge brought by BBB National Programs’ National Advertising Division, Rapid Consulting, LLC (Rapid Radios) was found to have a reasonable basis for its claim “Legal to Own with no FCC License Required” for its My Emergency Radio.
Rapid Radios is a family-owned business that markets and sells My Emergency Radio, an amateur radio.
At issue for the National Advertising Division (NAD) was whether the claim, “Legal to Own with no FCC License Required,” is supported under applicable Federal Communications Commission (FCC) regulations.
NAD determined that the claim is supported in the context of amateur radio use, as an FCC license is not required when the radio is operated during an emergency. In addition, Rapid Radio’s agreement to comply with the Advertising and Voluntary Compliance (AVC) from the Michigan Attorney General’s Office, which addressed some of the challenged advertising claims, including disclosure of relevant FCC usage requirements, will help ensure that consumers are informed of the applicable FCC rules.
During the inquiry, Rapid Consulting informed NAD that it had permanently discontinued certain challenged claims related to its sales and technology. NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended their discontinuance and the Advertiser agreed to comply.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
Rapid Radios is a family-owned business that markets and sells My Emergency Radio, an amateur radio.
At issue for the National Advertising Division (NAD) was whether the claim, “Legal to Own with no FCC License Required,” is supported under applicable Federal Communications Commission (FCC) regulations.
NAD determined that the claim is supported in the context of amateur radio use, as an FCC license is not required when the radio is operated during an emergency. In addition, Rapid Radio’s agreement to comply with the Advertising and Voluntary Compliance (AVC) from the Michigan Attorney General’s Office, which addressed some of the challenged advertising claims, including disclosure of relevant FCC usage requirements, will help ensure that consumers are informed of the applicable FCC rules.
During the inquiry, Rapid Consulting informed NAD that it had permanently discontinued certain challenged claims related to its sales and technology. NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended their discontinuance and the Advertiser agreed to comply.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.