Direct Selling Self-Regulatory Council Recommends Saba Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – November 19, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that AMS Health Sciences LLC d/b/a Saba modify or discontinue certain earnings and health-related product performance claims shared by salesforce members on Facebook, Instagram, and Saba’s website.
The advertising claims were made by Saba, a direct selling company offering a range of health and wellness products, including weight-management supplements, general nutrition, skincare & beauty items, and lifestyle-wellness products. This inquiry, which included 11 claims, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
In this case, DSSRC was concerned that the subject claims communicated the message that Saba salesforce members can generally expect to earn significant income from the Saba business opportunity and that the Saba products are effective at treating certain health-related conditions.
The earnings claims at issue include, but are not limited to:
The product performance claims at issue include, but are not limited to:
Upon receiving the inquiry, Saba promptly initiated a comprehensive review of the claims identified by DSSRC and implemented certain corrective actions that resulted in almost all of the social media posts being either removed or significantly modified.
Although DSSRC acknowledges Saba’s good faith actions in addressing the earnings claims and product claims at issue, it also recommends Saba follow up on the earnings and health-related product claims that remain available to the general public.
DSSRC recommends that Saba take steps such as using the social media platform reporting mechanism for trademark or copyright violations where such tools exist, or contact the website or platform in writing to formally request removal of the claim or post, even for individuals who are no longer active salesforce members.
In its statement, Saba indicated that it “is a committed supporter of industry self-regulation,” and that it agrees to “adhere to the recommendations in the report.”
All BBB National Programs case decision summaries can be found in the case decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
The advertising claims were made by Saba, a direct selling company offering a range of health and wellness products, including weight-management supplements, general nutrition, skincare & beauty items, and lifestyle-wellness products. This inquiry, which included 11 claims, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
In this case, DSSRC was concerned that the subject claims communicated the message that Saba salesforce members can generally expect to earn significant income from the Saba business opportunity and that the Saba products are effective at treating certain health-related conditions.
The earnings claims at issue include, but are not limited to:
- “Burn fat all day long for a leaner, healthier you. Uplift your mood and feel grounded in positivity. Let’s build a community of health, inspiration, and financial freedom—one success story at a time. 🌱”
- “Your journey to a healthier, more vibrant life—and financial freedom—begins now.”
- “Your journey to a healthier, more vibrant life—and financial freedom—begins now. Don’t wait—elevate your well-being with Saba ACE and Saba IQ, and start building the lifestyle you deserve.”
- “By sharing Saba ACE, you’re not just offering wellness—you’re opening doors to financial freedom and community connection.”
- “I’ve won cash between $20-$500!!, lots of prizes, an all expense paid trip for 2 to California & MORE - My friends & family have won cash & prizes just for listening in on fun calls too”
- “Saba is a Movement that is fully devoted to inspiring, empowering and leading people to take control of their overall health, while providing an opportunity to financial freedom.”
- “Together, we can create a healthier, happier community, inspire others to embrace their wellness journeys, and even enjoy the financial freedom of sharing what we love.”
- “Make extra income in your own time and have financial freedom!....You choose how much you like to work, a few hours a week to full time (home or away) and how much you like to earn (part time income, full time income or even a lifestyle income…#financialfreedom.”
The product performance claims at issue include, but are not limited to:
- “No more daily depression meds! No scripts! Haven't used a PRN anxiety med since day 1 …MADE SO MUCH MONEY being a PRODUCT OF THE PRODUCT! … SCIENCE BACKING PRODUCTS ....”
- "I can tell you from my own personal experience. Ace has changed my mind space in so many healthy ways. I think clear. My sadness/depression isn’t around. Anxiety. Here and there but it’s so little now it’s shocking. I thought I’d always be on something specific for my anxiety (esp after my car accident) yet, it’s not the case, my life is sooooo changed. Plus losing weight, I've lost over 80 pounds now and I just can't believe how different life looked last summer.”
Upon receiving the inquiry, Saba promptly initiated a comprehensive review of the claims identified by DSSRC and implemented certain corrective actions that resulted in almost all of the social media posts being either removed or significantly modified.
Although DSSRC acknowledges Saba’s good faith actions in addressing the earnings claims and product claims at issue, it also recommends Saba follow up on the earnings and health-related product claims that remain available to the general public.
DSSRC recommends that Saba take steps such as using the social media platform reporting mechanism for trademark or copyright violations where such tools exist, or contact the website or platform in writing to formally request removal of the claim or post, even for individuals who are no longer active salesforce members.
In its statement, Saba indicated that it “is a committed supporter of industry self-regulation,” and that it agrees to “adhere to the recommendations in the report.”
All BBB National Programs case decision summaries can be found in the case decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.