National Advertising Division Finds Certain SafelyYou Safety AI Claims Supported; Recommends Other Claims Be Modified or Discontinued
New York, NY – August 19, 2026 – In a challenge brought by BBB National Programs’ National Advertising Division, SafelyYou Inc. was found to have supported certain claims for its SafelyYou Safety AI system but the National Advertising Division (NAD) recommended that other claims be modified or discontinued.
NAD reviewed claims concerning SafelyYou Safety AI, an AI-enabled fall detection and monitoring system for assisted living and memory care communities. The system is a computer vision and predictive care AI platform that uses machine learning, video analytics, and risk modeling to detect falls. The claims at issue included statements regarding fall detection accuracy, response times, false alarms, reductions in falls and fall-related emergency room visits, costs, care quality, and industry leadership.
NAD determined the evidence established a reasonable basis for the claims “On-site staff is alerted within seconds,” “Only one false alarm per sensor every two years,” and “SafelyYou Safety AI™ is proven to reduce falls by 40% and fall-related ER visits by a staggering 80% in the senior living communities we serve, saving costs for residents and families, and helping communities create safer environments and provide higher-quality care.”
NAD found that SafelyYou’s evidence supported the claim “Falls are detected with over 99% accuracy,” but recommended that SafelyYou modify the claim to disclose the basis for the claim, including that the claim is based on a single study.
NAD also found that SafelyYou’s evidence did not support the unqualified message conveyed by the claim “Proven to reduce falls, risk, and costs while elevating care.” NAD recommended that SafelyYou discontinue or modify the claim to avoid conveying the message that SafelyYou’s AI is “proven” to reduce falls, risk, and costs while elevating care, and to disclose the basis of support for the claim.
NAD determined that SafelyYou did not provide reliable comparative evidence supporting the superiority message conveyed by the claim “Get industry-leading capabilities and reliability.” Therefore, NAD recommended that SafelyYou discontinue the claim.
In its advertiser statement, SafelyYou stated it “will comply with NAD’s recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
NAD reviewed claims concerning SafelyYou Safety AI, an AI-enabled fall detection and monitoring system for assisted living and memory care communities. The system is a computer vision and predictive care AI platform that uses machine learning, video analytics, and risk modeling to detect falls. The claims at issue included statements regarding fall detection accuracy, response times, false alarms, reductions in falls and fall-related emergency room visits, costs, care quality, and industry leadership.
NAD determined the evidence established a reasonable basis for the claims “On-site staff is alerted within seconds,” “Only one false alarm per sensor every two years,” and “SafelyYou Safety AI™ is proven to reduce falls by 40% and fall-related ER visits by a staggering 80% in the senior living communities we serve, saving costs for residents and families, and helping communities create safer environments and provide higher-quality care.”
NAD found that SafelyYou’s evidence supported the claim “Falls are detected with over 99% accuracy,” but recommended that SafelyYou modify the claim to disclose the basis for the claim, including that the claim is based on a single study.
NAD also found that SafelyYou’s evidence did not support the unqualified message conveyed by the claim “Proven to reduce falls, risk, and costs while elevating care.” NAD recommended that SafelyYou discontinue or modify the claim to avoid conveying the message that SafelyYou’s AI is “proven” to reduce falls, risk, and costs while elevating care, and to disclose the basis of support for the claim.
NAD determined that SafelyYou did not provide reliable comparative evidence supporting the superiority message conveyed by the claim “Get industry-leading capabilities and reliability.” Therefore, NAD recommended that SafelyYou discontinue the claim.
In its advertiser statement, SafelyYou stated it “will comply with NAD’s recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.