Direct Selling Self-Regulatory Council Recommends Scentsy Modify Certain Earnings Claims
McLean, VA – January 15, 2026 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Scentsy, Inc. make additional modifications to earnings claims that did not clearly and conspicuously qualify the atypical earnings representations conveyed by salesforce members.
The advertising claims were made by Scentsy, a direct selling company that offers scented products. This inquiry, which included 12 claims, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
In this case, DSSRC was concerned that the subject claims communicated the message that Scentsy salesforce members can generally expect to earn significant income from the Scentsy business opportunity. These claims were disseminated on Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
The earnings claims at issue include, but are not limited to:
Upon receiving the inquiry, Scentsy promptly conducted a thorough assessment of the 12 claims identified by DSSRC and after implementing corrective actions, removed six of the 12 social media posts identified by DSSRC and modified five other posts.
While DSSRC acknowledged these actions, DSSRC remained concerned that the revisions made to four of those posts did not clearly and conspicuously qualify the atypical earnings representations conveyed by the salesforce members.
For instance, one of the revised posts continues to reference “an extra $50 per week,” suggesting an annual income of approximately $2,600. This figure appears to be substantially higher than the average or median annual earnings of a typical Scentsy salesforce member. Although the salesforce member added a qualifying statement indicating that the income referenced “may not” be typical, the accompanying link to the Company’s Income Disclosure Statement (IDS) is inaccessible.
Accordingly, DSSRC recommended that Scentsy implement additional revisions to the four modified posts to ensure that the earnings representations are properly qualified and compliant with applicable FTC guidance.
DSSRC commended Scentsy for its good-faith efforts to engage with the salesforce member responsible for an earnings claim on social media and for taking appropriate action to terminate the individual’s account after repeated attempts to secure the removal or modification of the post proved unsuccessful, but recommends Scentsy take a step further and reach out to Facebook to notify the platform of the unauthorized earnings claim and formally request that the post be removed.
In its statement, Scentsy said it is “a fervent supporter of industry self-regulation” and “appreciates the opportunity to respond to DSSRC’s inquiry and agrees to adhere to the recommendations in the report.”
All BBB National Programs case decision summaries can be found in the case decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
The advertising claims were made by Scentsy, a direct selling company that offers scented products. This inquiry, which included 12 claims, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
In this case, DSSRC was concerned that the subject claims communicated the message that Scentsy salesforce members can generally expect to earn significant income from the Scentsy business opportunity. These claims were disseminated on Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
The earnings claims at issue include, but are not limited to:
- “Looking for a Side Hustle or Full-Time Income? Work from Anywhere with Scentsy…Whether you're a single mom, dad, college student, or someone looking for a full-time business, Scentsy gives you the freedom to earn from home, the beach, or wherever life takes you!...Have questions? Let’s chat! Your journey to financial freedom starts now.”
- “Food for thought... 🍔🍴 A 3% raise on a salary of $50,000 only puts an extra $1500 in your pocket every year. A side job that only makes an extra $50/week puts an extra $2600 in your pocket a year… Maybe it's gas. ⛽️ Maybe it's groceries.🍎 Maybe it's kids sports.⚽️ Maybe it’s a manicure or date night. 💅🏻 Maybe it's rent or your mortgage.🏡 Maybe it turns into your full-time income. 💻”
- I am a full time mom, making a full time income, working part time with Scentsy!”
- “👀 Does a FREE seven day cruise to Greece and Turkey peak your interest? 👀Scentsy consultants have until January 31 to earn this trip! THIS COULD BE YOUR TRIP!”
- “💰✨ It's Scentsy Payday! 👏👏✨💰My January paycheck was $2,785.61 and although February was the lowest check I've gotten since August 2021, but guess what? My Scentsy paycheck still showed up and made a difference! 🥰…
- As a one-income household, my Scentsy earnings help make ends meet AND give me the freedom to do extras for myself, my kids, my grands, and of course, my spoiled dogs! 🐾😂”
- “I am a Scentsy Superstar Director and Scentsy addict and I am currently a 9-5 DROP OUT! Scentsy is my full time gig and our families main income.”
- “There is ENDLESS possibilities to grow within this business. Hell, you could earn a 5-6 figure a year income! How bad do you want it???”
- “I was a nursing student living in an apartment and I took a leap of faith to join Scentsy as a hobby to earn a little extra money, but guess what, I earned way more than that. -AND ‘Financial freedom’”
- “Spare time, Part time, Full time, make more YOU/FAMILY time, design the life you want to live.”
- “Nothing like a $1000 bonus just in time for summer! 😭😭😭 Thankful for a company who offers bonus programs to consultants!”
Upon receiving the inquiry, Scentsy promptly conducted a thorough assessment of the 12 claims identified by DSSRC and after implementing corrective actions, removed six of the 12 social media posts identified by DSSRC and modified five other posts.
While DSSRC acknowledged these actions, DSSRC remained concerned that the revisions made to four of those posts did not clearly and conspicuously qualify the atypical earnings representations conveyed by the salesforce members.
For instance, one of the revised posts continues to reference “an extra $50 per week,” suggesting an annual income of approximately $2,600. This figure appears to be substantially higher than the average or median annual earnings of a typical Scentsy salesforce member. Although the salesforce member added a qualifying statement indicating that the income referenced “may not” be typical, the accompanying link to the Company’s Income Disclosure Statement (IDS) is inaccessible.
Accordingly, DSSRC recommended that Scentsy implement additional revisions to the four modified posts to ensure that the earnings representations are properly qualified and compliant with applicable FTC guidance.
DSSRC commended Scentsy for its good-faith efforts to engage with the salesforce member responsible for an earnings claim on social media and for taking appropriate action to terminate the individual’s account after repeated attempts to secure the removal or modification of the post proved unsuccessful, but recommends Scentsy take a step further and reach out to Facebook to notify the platform of the unauthorized earnings claim and formally request that the post be removed.
In its statement, Scentsy said it is “a fervent supporter of industry self-regulation” and “appreciates the opportunity to respond to DSSRC’s inquiry and agrees to adhere to the recommendations in the report.”
All BBB National Programs case decision summaries can be found in the case decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.