Direct Selling Self-Regulatory Council Recommends Thermomix Modify Certain Earnings Claims
McLean, VA – April 10, 2026 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Vorwerk, LLC d/b/a Thermomix USA take additional steps to modify or discontinue certain earnings claims on social media.
The advertising claims were made by Thermomix USA, a direct selling company that manufactures and markets the Thermomix line of multifunction kitchen appliances that allow users to perform a variety of cooking functions in a single device. This inquiry, which included 12 claims, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
In this case, DSSRC was concerned that the subject claims communicated the message that Thermomix USA salesforce members can generally expect to earn significant income from the Thermomix USA business opportunity. These claims were disseminated on Facebook and Instagram.
The earnings claims at issue include, but are not limited to:
Upon receiving the inquiry, Thermomix USA was able to get two of the 12 identified posts removed or modified to address DSSRC’s concerns.
Regarding the remaining posts, Thermomix USA explained that the claims originated from Thermomix-related entities located in Australia, New Zealand, the United Kingdom, and Indonesia and were not disseminated by Thermomix USA or its salesforce members. DSSRC recognized that direct selling companies may not always have direct control over content posted by individuals affiliated with international entities. Nevertheless, DSSRC has consistently recommended that direct selling companies make a bona fide, good-faith effort to request removal or modification of unsupported earnings claims that appear online in the U.S. and reference the company’s business opportunity, regardless of whether the posts originate domestically or internationally.
DSSRC appreciated that Thermomix USA is in the process of formally requesting that the Thermomix-related companies closely monitor and discourage the use of broad or unqualified statements such as “financial freedom,” “quit your job,” or “unlimited income.” DSSRC has requested that Thermomix USA provide documentation reflecting its outreach to the affiliated companies and/or the individuals responsible for disseminating the posts but, to date, has not yet received written confirmation of such outreach.
Accordingly, DSSRC recommends that Thermomix USA provide documentation of its communications with the relevant affiliated entities and/or individuals requesting the removal or modification of the posts at issue and recommended Thermomix USA continue those efforts to have the remaining posts modified or discontinued.
In its statement, Vorwerk stated that it “appreciates the opportunity to respond to DSSRC’s inquiry and agrees to adhere to the recommendations in the report.”
All BBB National Programs case decision summaries can be found in the case decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
The advertising claims were made by Thermomix USA, a direct selling company that manufactures and markets the Thermomix line of multifunction kitchen appliances that allow users to perform a variety of cooking functions in a single device. This inquiry, which included 12 claims, was commenced by DSSRC through its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
In this case, DSSRC was concerned that the subject claims communicated the message that Thermomix USA salesforce members can generally expect to earn significant income from the Thermomix USA business opportunity. These claims were disseminated on Facebook and Instagram.
The earnings claims at issue include, but are not limited to:
- “Fun, Friendship and financial freedom is waiting”
- “… we’re giving people a chance to build something of their own, gain financial freedom, and be part of an incredible community.”
- “Yes to more financial freedom, yes to contributing to our families income… earned countless incentives and money for my family”
- “Thermomix® has taken me on two, all expenses paid, overseas trips in the past year. Can’t say I’d ever had that opportunity in 20 years of teaching.”
- “Thermomix income paid for my house deposit.”
- “Are you ready to embark on an exciting culinary journey that could also be your ticket to financial freedom?... Financial Rewards: Learn about the potential for substantial income, exciting incentives, and amazing rewards when you join our Thermomix family.”
- "Since I've joined Thermomix, I have earnt two Thermomixes, loads of incentives including an ovana pizza oven and a $10,000 bonus.”
- “I originally joined because I wanted to earn my machine for free — and I’m so proud to say I’ve now earned not one, but TWO Thermomixes (my TM6 and TM7)! On top of that, I’ve earned over $2,000 in commission, a brand-new couch for my family, and so many amazing free gifts like extra bowls, accessories, and more.”
- “I signed up with the goal of earning $1000 per month to supplement our family income. I had that goal and achieved it, my next goal was to earn $3000 per month and then $5000 per month (as a Team Leader)….It's something that drove me each day, to build a stronger team and help my teamies earn incomes to support or replace their conventional jobs (if they wanted that!). I wanted them to be able to earn money simply by cooking food with others and for their own families! So we had 78 of our 145 Consultants/ Team Leaders in regional SA making 1 or more sale, earning between $255 and $27,000 in June!!!! PLEASE NOTE: This higher amount IS unusual and does include our special never before seen BONUS that was up for grabs in June. In total over $145,000 in commissions and team leader management payments (plus the incredible first time ever BONUS payments of $297,000, that's a massive $440,000 paid to my Branch for June 2025).”
- I’ve earned 3 TM6’s, 3 vacuums, 3 all expenses paid trips away, plus loads more AND earned commission the whole time as well- which put our swimming pool in at home just to give an idea.
- Fun, Friendship and financial freedom is waiting
Upon receiving the inquiry, Thermomix USA was able to get two of the 12 identified posts removed or modified to address DSSRC’s concerns.
Regarding the remaining posts, Thermomix USA explained that the claims originated from Thermomix-related entities located in Australia, New Zealand, the United Kingdom, and Indonesia and were not disseminated by Thermomix USA or its salesforce members. DSSRC recognized that direct selling companies may not always have direct control over content posted by individuals affiliated with international entities. Nevertheless, DSSRC has consistently recommended that direct selling companies make a bona fide, good-faith effort to request removal or modification of unsupported earnings claims that appear online in the U.S. and reference the company’s business opportunity, regardless of whether the posts originate domestically or internationally.
DSSRC appreciated that Thermomix USA is in the process of formally requesting that the Thermomix-related companies closely monitor and discourage the use of broad or unqualified statements such as “financial freedom,” “quit your job,” or “unlimited income.” DSSRC has requested that Thermomix USA provide documentation reflecting its outreach to the affiliated companies and/or the individuals responsible for disseminating the posts but, to date, has not yet received written confirmation of such outreach.
Accordingly, DSSRC recommends that Thermomix USA provide documentation of its communications with the relevant affiliated entities and/or individuals requesting the removal or modification of the posts at issue and recommended Thermomix USA continue those efforts to have the remaining posts modified or discontinued.
In its statement, Vorwerk stated that it “appreciates the opportunity to respond to DSSRC’s inquiry and agrees to adhere to the recommendations in the report.”
All BBB National Programs case decision summaries can be found in the case decision library. For full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.