National Advertising Division Will Refer T-Mobile to the Federal Trade Commission and State Attorneys General for Declining to Participate in Advertising Review
New York, NY – December 10, 2025 – Following a challenge from competitor AT&T Services, Inc., BBB National Programs’ National Advertising Division will refer T-Mobile US, Inc. to the Federal Trade Commission (FTC) and state Attorneys General for declining to participate in the National Advertising Division’s (NAD) inquiry regarding advertising claims promoting its 5G network capacity.
AT&T and T-Mobile are competitors in the wireless telecommunications industry. At issue was T-Mobile’s claim of superior 5G capacity of its network compared to its competitors.
The challenged claims appear on T-Mobile’s website, YouTube, and Facebook, in online press releases, and during promotional events.
T-Mobile informed NAD that although T-Mobile is a strong supporter of the NAD self-regulatory process, it would decline to participate in this inquiry in light of a pending federal lawsuit brought by AT&T against BBB National Programs. Because T-Mobile declined to participate, NAD will refer this matter to the FTC and state Attorneys General. NAD will also refer the matter to the platforms on which the advertising appeared and with which NAD has a reporting relationship.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
AT&T and T-Mobile are competitors in the wireless telecommunications industry. At issue was T-Mobile’s claim of superior 5G capacity of its network compared to its competitors.
The challenged claims appear on T-Mobile’s website, YouTube, and Facebook, in online press releases, and during promotional events.
T-Mobile informed NAD that although T-Mobile is a strong supporter of the NAD self-regulatory process, it would decline to participate in this inquiry in light of a pending federal lawsuit brought by AT&T against BBB National Programs. Because T-Mobile declined to participate, NAD will refer this matter to the FTC and state Attorneys General. NAD will also refer the matter to the platforms on which the advertising appeared and with which NAD has a reporting relationship.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.