In National Advertising Division Challenge, Verizon Voluntarily Discontinues “Free Google Pixel 10 Pro” Claim
New York, NY, October 16, 2025 - In a Fast-Track SWIFT challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed claims by Verizon Communications Inc. that it offers the Google Pixel 10 Pro for free on any plan.
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD).
AT&T alleged that Verizon’s Using A.I.: Google Pixel 10 Pro commercial included the implied claim that Verizon offers a free Google Pixel 10 Pro with any Verizon plan and that the commercial’s disclosures did not inform consumers that the offer was only for Verizon Unlimited Ultimate customers.
During the inquiry, Verizon informed NAD that the commercial was permanently discontinued. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD).
AT&T alleged that Verizon’s Using A.I.: Google Pixel 10 Pro commercial included the implied claim that Verizon offers a free Google Pixel 10 Pro with any Verizon plan and that the commercial’s disclosures did not inform consumers that the offer was only for Verizon Unlimited Ultimate customers.
During the inquiry, Verizon informed NAD that the commercial was permanently discontinued. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.