CFBAI_ProgramBackgrounds_4-28-2020

National Advertising Division

The National Advertising Division monitors national advertising in all media, enforcing high standards of truth and accuracy. NAD examines advertising claims made for goods and services as diverse and critical as telecommunications, infant nutrition, over-the-counter medication and dietary supplements and on a wide variety of issues including clinically proven or efficacy claims, environmental, “green” or natural claims, product demonstrations, the use of endorsements or influencer marketing (including their disclosures), consumer reviews or sponsored content.

Program Impact

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Impact Headline1

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Impact Headline2

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Impact Headline3

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Impact Headline4

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Principles & Procedures


Companies engaged in advertising and marketing foods and beverages have developed this self-regulatory initiative for advertising such products to children under age 12. The goal of this initiative is to use advertising to help promote healthy dietary choices and healthy lifestyles among American children. While it remains the primary responsibility of parents to guide their children’s behavior in these areas, industry members are voluntarily pursuing this initiative as a means of assisting parents in their efforts.

News & Blog

Controller

The Controller is accountable for the accounting operations of the Organization, including production of periodic financial reports, maintenance of an adequate system of accounting records, and a comprehensive set of controls and budgets designed to mitigate risk, enhance the accuracy of reported financial results, and ensure that reported results comply with generally accepted accounting principles.  The Controller will...

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News

NAD Finds Mega Brands Can Support “Washability” Claims For Dry-Erase Markers; Claim Challenged By Sanford

The National Advertising Division of the Council of Better Business Bureaus has determined that Mega Brands Inc., can support certain “washability” claims made for the company’s “Board Dudes RX Washable” dry-erase markers. The claims at issue were challenged by Sanford L.P., the manufacturer of EXPO washable...
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Upcoming Events

Data Privacy Day 2020

Jan. 28, 2020: Data Privacy Day is an international event to encourage individuals and businesses to build a culture of privacy and safeguard data.
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Jan 28, 2020

PrivacyCollective

July 14, 2020: PrivacyCollective is a highly interactive, invite-only event hosted by privacy experts from BBB National Programs for privacy and data security experts. In a Chatham House rule setting, ...
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Jul 14, 2020 Virtual

CFBAI Partners

CFBAI’s 19 participants are the nation’s leading food and beverage companies and quick-serve restaurants.

Frequently Asked Questions

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