CFBAI Nutrition Criteria

Uniform Nutrition Criteria and CFBAI’s Product List

Participants commit to advertise to children under age 12 only foods that meet CFBAI’s uniform nutrition criteria. The criteria require that advertised foods contribute important food groups including fruits, vegetables, non/low-fat dairy, whole grains, or essential nutrients, or some combination of these components. CFBAI’s criteria also set rigorous standards that limit calories, total sugars, sodium, saturated fat, and trans fat. CFBAI regularly updates its Product List, which lists the participants’ foods that may be advertised to children under age 12.

White Paper on CFBAI’s Uniform Nutrition Criteria

When CFBAI’s uniform nutrition criteria were announced in 2011, CFBAI published a White Paper explaining the development of the criteria. The White Paper explains the basis for each of the 10 food categories and their respective food group and nutrient requirements. The paper also indicates CFBAI’s intention to review the criteria periodically to ensure that the categories appropriately reflect products in the marketplace and that the criteria are consistent with established scientific and/or government standards.

Product List

As of January 1, 2014, all foods advertised to children by CFBAI participants must meet CFBAI’s uniform nutrition criteria. CFBAI regularly updates its Product List, which lists the participants’ foods that may be advertised to children under age 12.