Covered Media under CFBAI

Under CFBAI’sCore Principles, CFBAI participants commit to use CFBAI’s nutrition criteria in their child-directed food advertising on covered media, including:

  • TV
  • Radio
  • Print
  • Third-party websites
  • Company-owned websites
  • Video and computer games
  • DVDs and other video formats
  • Mobile apps
  • Word-of-mouth
  • Interactive games
  • Licensed characters, celebrities and movie tie-ins

Product placement is not allowed. Product placement is defined as paying for or actively seeking to place foods in child-directed program/editorial content to promote the sale of those foods.

CFBAI’s Commitment to Monitoring, Enforcement and Transparency

Participants agree to CFBAI oversight and monitoring and to be held accountable for failure to comply with their pledges. CFBAI’s regular monitoring and oversight includes:

  • review of child-directed media;
  • review of participant and non-participant advertising on this media;
  • product nutrition and ingredient information; and
  • other relevant information as requested by the program administrator from participants, such as advertising media plans or audience demographic data.

At CFBAI’s direction, the participants submit comprehensive self-assessments that provide detailed information on their compliance procedures and advertising during the year.

CFBAI publishes annual reports on compliance, program developments and improvements in food advertising to children under age 12. Failure to comply with their pledges or respond to oversight requests from the program administrator may result in dismissal from the program and/or referral to the relevant regulatory authority.