Case #224-2025: Administrative Closure - Party US Operations LLC

BBB NATIONAL PROGRAMS

Direct Selling Self-Regulatory Council
Case #224-2025: Administrative Closure - Party US Operations LLC


 

Company Description

Tupperware is a globally recognized brand specializing in functional, durable, and eco-friendly consumer products—including food storage containers, kitchen tools, cookware, serving items, on-the-go solutions, baking equipment, cutlery, and personal care goods. In 2024, Party Products LLC, (“Party US Operations”1 or “the Company”) acquired certain assets of the Company. The acquisition included global rights to the Tupperware brand name and related intellectual property, as well as operations in key geographic markets. The brand's legacy dates back to its original launch in 1946 and remains closely associated with its heritage in direct selling.



Basis of Inquiry

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs.

This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising in the direct selling industry and pertained to income claims disseminated by Party US Operations. DSSRC was concerned that the representative claims below communicated the message that the typical Party US Operations salesforce member can generally expect to earn significant income from the Company’s business opportunity.

The representative claims that formed the basis of DSSRC’s inquiry were communicated on Facebook, Instagram and LinkedIn and are set forth below:



Earnings Claims

  1. Whether you want a little extra spending money or a serious income… no experience needed.”,
  2. Unlimited income opportunities
  3. “You can do as little as a personal discount to having a team and a 6 figure income!”
  4. “Tupperware has unlimited income potential. Enjoy earning a 25% commission on every sale you make and enjoy bonuses along the way. Join us today and we will help you along your financial freedom.”
  5. “𝐘𝐨𝐮: 𝐈'𝐦 𝐛𝐫𝐨𝐤𝐞.*𝘔𝘦: 𝘑𝘰𝘪𝘯 𝘛𝘶𝘱𝘱𝘦𝘳𝘸𝘢𝘳𝘦; •𝐘𝐨𝐮: 𝐈 𝐡𝐚𝐭𝐞 𝐦𝐲 𝐣𝐨𝐛. *𝘔𝘦: 𝘑𝘰𝘪𝘯 𝘛𝘶𝘱𝘱𝘦𝘳𝘸𝘢𝘳𝘦 •𝐘𝐨𝐮: 𝐈 𝐡𝐚𝐯𝐞 𝐧𝐨 𝐫𝐞𝐭𝐢𝐫𝐞𝐦𝐞𝐧𝐭 𝐬𝐚𝐯𝐢𝐧𝐠𝐬. *𝘔𝘦: 𝘑𝘰𝘪𝘯 𝘛𝘶𝘱𝘱𝘦𝘳𝘸𝘢𝘳𝘦; •𝐘𝐨𝐮: 𝐈 𝐰𝐚𝐧𝐭 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐟𝐫𝐞𝐞𝐝𝐨𝐦.*𝘔𝘦: 𝘑𝘰𝘪𝘯 𝘛𝘶𝘱𝘱𝘦𝘳𝘸𝘢𝘳𝘦”



Additional Financial Freedom Claims

  1. “Tupperware is hiring. Start the New Year with Financial Freedom” and “… you only need to make $27.50 a day with a side hustle to make an extra $10,000 a year”2
  2. “One year ago I joined Tupperware for the sole purpose of getting an awesome discount…open to the possibility of it becoming something bigger. This past year has not only brought my family the financial freedom that we’ve been needing…”.
  3. “Our opportunity lets you earn cash for Christmas so you can ditch the credit card stress. 🎁🤑Unwrap financial freedom and make this season truly magical!” (accompanied by picture of large denomination of bills)
  4. “Maybe your hoping 2️⃣0️⃣2️⃣3️⃣is the year you find financial FREEDOM❓️”
  5. “Looking to erase that holiday debt and start the new year with extra income? For just $15, you can join Tupperware and unlock amazing opportunities. Let’s chat and get you on the path to financial freedom” (accompanied by picture of several hundred dollar bills). 3
  6. “WANT MORE IN 2024?? - * Financial Freedom.”
  7. “Embrace Financial Freedom - Join Tupperware” and “Love the thought of being debt free? 1 party/week $600 profit/month; 2 parties/week $1,400 profit/month.”
  8. “it’s more than just a business; it’s a pathway to financial freedom.”
  9. “Join the Tupperware family and turn your holiday hustle into cash magic!   Say goodbye to credit card stress and hello to a cash-filled Christmas.   Let's jingle all the way to financial freedom! (accompanied by picture of large denomination of bills).”
  10. “Start the journey to financial freedom” and “No glass ceilings here! Be the CEO of your own business and build a lasting career.”



Company’s Position

Following its receipt of the DSSRC Notice of Inquiry, Party US Operations informed DSSRC that compliance with applicable standards and regulations remains a top priority for the Company. Party US Operations indicated to DSSRC that it had taken responsive action regarding the social media posts identified in the Notice of Inquiry.

Specifically, Party US Operations stated that it promptly addressed all of the non-compliant claims cited in the Notice of Inquiry by engaging in outreach to both current and former independent sales consultants who were responsible for the posts. This outreach included reinforcing Party US Operations’ policies regarding earnings representations and requesting the removal of any posts that did not comply with those standards. As a result of its efforts, Party US Operations successfully removed or substantially revised 17 of the 19 posts identified by DSSRC.

With respect to the two remaining posts that remain publicly accessible, the Company confirmed that it attempted to contact the inactive salesforce members who had published the content and also submitted removal requests to the relevant platforms (LinkedIn and Instagram). Party US Operations expressed its appreciation for DSSRC’s guidance and reaffirmed its ongoing commitment to maintaining strong compliance practices and upholding industry regulations.



Administratively Closed Resolution

DSSRC acknowledged and appreciated Party US Operations’ prompt and cooperative response in addressing the concerns outlined in the inquiry. The Company confirmed that it had voluntarily taken action to facilitate the removal of 17 of the 19 social media posts identified. In a written response, Party US Operations clarified that one of the two remaining posts—an Instagram claim stating that Party US Operations salesforce members could earn “serious income”—was published by an individual who is no longer affiliated with the company. The second publicly accessible post, which appeared on LinkedIn and referenced the potential to earn a “six-figure income” through the Company’s business opportunity, was also attributed to a former salesforce member no longer associated with Party US Operations.

In both instances, Party US Operations made efforts to contact the individuals responsible for the posts. When no response was received, the Company subsequently reached out to the respective platforms—Instagram and LinkedIn—to notify them of the unauthorized nature of the claims and request their removal. Based on the documentation provided and the nature of the outreach, DSSRC determined that Party US Operations’ actions represented a good faith and appropriate attempt to resolve the matter.4

According to the FTC’s Business Guidance for Multi-Level Marketing, any earnings representation must reflect what the typical participant is likely to achieve, supported by reliable, empirical evidence. DSSRC notes that claims of “serious income” or “six-figure earnings” are generally considered atypical and can create misleading expectations among prospective participants if not properly substantiated. As such, MLM companies and their promoters must ensure that any earnings or lifestyle claims are grounded in data showing that the typical company salesforce member could reasonably expect similar results.

DSSRC has consistently recognized in past cases that companies may not have the authority to compel former or inactive promoters to remove noncompliant content. Nevertheless, DSSRC expects companies to make a demonstrable, good faith effort to seek removal. This includes submitting written takedown requests to the individuals involved and, where applicable, using the social media platform’s reporting tools for addressing potential trademark or copyright violations. If no such reporting tool is available, the company should still contact the platform directly to request removal.

Given that Party US Operations successfully addressed the majority of the claims and took meaningful steps to resolve the remaining concerns, DSSRC concluded that the Company demonstrated a good faith intention to address the unauthorized claims. As a result of Party US Operations’ actions, the inquiry was administratively closed.



Conclusion

DSSRC administratively closed its inquiry based upon Party US Operations’ efforts in removing 17 of the 19 claims identified by DSSRC and its good faith effort to reconcile the remaining two unauthorized claims.  



Company Statement

“The Company is fully committed to truthfulness and transparency when promoting our business opportunity. The strength of the Tupperware® brand and its longstanding goodwill with consumers and industry peers alike is a source of great pride for us and something we endeavor to protect. The Company will continue to identify and act on opportunities to address any concerns and to provide further compliance training and tools to our sales force, such as updated social media policies and templates. We thank the Direct Selling Self-Regulatory Council for its commitment to upholding the integrity of the industry and accountability of its members and appreciate the opportunity to provide a statement.”



(Case #224, closed on 7/10/2025)
© 2025 BBB National Programs





[1] Party US Operations LLC (“Party US Operations”) functions as the U.S.-based operational arm, controlled by Party Products LLC, the parent entity that acquired the brand assets.

[2] DSSRC identified this claim in two different Facebook posts that were disseminated in January 2022.

[3] DSSRC identified this claim in four different Facebook posts that were disseminated between December 24 and December 27, 2024.

[4] When a direct selling company is unsuccessful in removing a noncompliant social media post—despite having reached out to both the individual who shared the content and the platform hosting it—DSSRC may recommend that the company post a clarifying statement in the comment section, noting that the claim was not authorized by the company. In this case, such a disclaimer was posted in the comments of the relevant Instagram post. However, LinkedIn does not offer the ability to comment directly on the content within a user's profile, limiting the company's ability to provide similar clarification on that platform.